An Interview With Markus Kramer
What are the elements that help some brands succeed long term and others fade into obscurity?
A crystal clear purpose that addresses a fundamental human need + Absolute integrity + A well though through or at least a well articulated and compelling story + A Passionate staff and customer base On the flip side ... - Transaction thinking - Too much science - Internal Focus
What brand, past or present, would you like to work with?
Financial Institutions pick it up most currently, but anyone on a low trust and commoditized environment really is a super audience to engage with; these are also the ones who will get most out of it, both B2C and B2B.
How did you get into corporate speaking?
Organically ... I have developed the topic of what organisations and brands can learn from Luxury into a compelling and relevant story; it connects well and I guess word has gotten around - I do enjoy it a lot too and find it satisfying if I can inspire and leave participants with food for thought. So it is a perpetuum mobile, quite literally ;)
What do you feel is your greatest achievement?
Professionally + Taking Aston Martin to more people in more places around the world. Scaling a small British Brand to world fame. Personally + Absolute balance in life, true inner happiness and the joy of taking people around me along with me.
What do you do to ensure your presentation has a lasting impact?
I look for input, preserve the core, but stimulate with learning - though the core and essence of it are timeless; the interesting and changing nature is in the Q&A, very much driven by industry, focus, level/capability, organisational disciplines and technology. I also keep my engagements with both Oxford University and Henley Business School in the UK alive with modules and guest lectures on Brand and Luxury Brand Management ... keeping on the pulse of both cutting edge marketing and latest insights in the world of Branding and Luxury Goods.