Digital Innovation Awards Nominees: Hugh Fearnley-Whittingstall, Alan Sugar & Michael Acton Smith

Hugh Fearnley-Whittingstall, Alan Sugar and Michael Acton Smith all feature on  the shortlist compiled by judges at the Guardian for their Digital Innovation awards 2012.

Michael Acton Smith - CEO, Creative Director and founder of online games studio Mind Candy - publisher of global kids' phenomenon, Moshi Monsters, is nominated in the Tech Guru category; The Way I See It – Alan Sugar Hardback Campaign – The world's first Twitter book signing with Lord Sugar’s million plus Twitter followers, has been nominated in the Digital Campaign category, and nominated in the Technology for Social Change category, is Hugh's Fish fight, led by celebrity chef  and campaigner Hugh Fearnley-Whittingstall. The site aims to increase awareness of issues within the fishing industry, gather signatures for the petition to ban discards, and to encourage people to eat a wider variety of fish.

Full list of nominees:

Tech Guru

Michael Acton Smith - CEO, Creative Director and founder of online games studio Mind Candy - publisher of global kids' phenomenon, Moshi Monsters.

Alexander Ljung, Soundcloud. As CEO of the company, Alexander Ljung has overseen SoundCloud's emergence as the world's leading social sound platform, hitting over nine million users in December 2011.

Young Innovator

Christopher Bull, Selective Media
Christopher Bull founded Selective Media at just 19 years old, after identifying an opportunity to enable Wi-Fi providers to monetise an extremely receptive and captive audience.

Jamal Edwards, SBTV
Jamal Edwards has created the biggest youth broadcasting network in the UK- SBTV. Jamal came from humble beginnings and started out filming rappers around his West London estate.

Omar Tayeb, Blippar
Omar Tayeb, CTO and co-founder of Blippar is wholly responsible for its world-beating image-recognition technology, as well as building campaign content for major global brands

Digital Campaign

Kaiser Chiefs Bespoke Album Creation Experience
As well as launching the first ever "bespoke" album, allowing fans to choose tracks to create a personal listening experience, this project then allowed fans to sell their versions of the album online.

National Trust MyFarm
www.my-farm.org.uk/
MyFarm is an online experiment in farming and food production, giving 10,000 members of the public an insight into a real functioning farm Wimpole Estate, Cambridgeshire

The Way I See It – Alan Sugar Hardback Campaign
www.youtube.com/amshold
The world's first Twitter book signing with Lord Sugar and his million plus Twitter followers. Fans could tweet a rant @Lord_Sugar and watch his live personal response.

Technology for Social Change

Airtime
http://www.sourcefabric.org/en/airtime/
Airtime is software that allows multiple people to run a radio station over the internet.. Designed specifically for independent media, it's open source and free.

Beatbullying
http://www.beatbullying.org/bigmarch/
The Big March was the world's first digital protest march with almost a million people creating avatars to march across the internet to stamp out bullying.

Slavery Footprint
www.slaveryfootprint.org
Slavery Footprint, is a website and app that estimates how many slaves work for you based on your lifestyle - more specifically, how many slaves have pitched in to make the goods you enjoy on a daily basis.

Website

Duedil
www.duedil.com
Duedil gives free access to company and director information on every company in the UK & Ireland, including financials, descriptions, investments, litigation's, patents, shareholder and ownership data, social sentiment, and more.

Hugh's Fish Fight
www.fishfight.net
Led by chef and campaigner Hugh Fearnley-Whittingstall, the site aims to increase awareness of issues within the fishing industry, gather signatures for the petition to ban discards, and to encourage people to eat a wider variety of fish.

Motilo
www.motilo.com
This site allows consumers to connect with their friends anywhere in the world and shop together in real time for luxury fashion items.

App

Do Some Good
www.orange.co.uk/dosomegood
Do Some Good enables people to directly volunteer for a whole host of charities on their mobile, in five minutes or less, so even the busiest of people can now give back at a time and place that suits them.

Ladybird Classic Me Books
http://www.mebooks.co/
Me Books is an innovative app that allows families to interact with and personalize picture books in a new way - enhancing the reading experience through an original use of audio.

Nike Training Club
Nike Training Club is a full-body training app that caters to all fitness goals and levels, featuring custom-designed workouts with audio guidance from a Nike professional trainer.

Totoya
Totoya Creatures are a combination of the new and old. They are a new generation of plush toys - soft and digital pets for kids, combining plush toys and the newest technology.

Best Startup Business

Duedil
www.duedil.com
Duedil gives free access to the financial records and director history of every company in the UK and Ireland, combining this with billions of other data points.

Swiftkey
www.swiftkey.net
SwiftKey's innovative technology understands how words work together across multiple languages, thanks to complex modelling of almost a trillion word combinations.

Zoopla
www.zoopla.co.uk
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions

Best Startup Leader / CEO

Alex Chesterman, Zoopla
Zoopla.co.uk has grown from nothing to become the UK's 2nd most-visited property website, attracting over 11 million visits per month in under 4 years.

Alistair Crane, Grapple
A pioneer at just 25, Alistair has become a highly respected figure within the mobile industry, frequently appearing in the media, including for BBC's The Apprentice and on BBC Radio 4.

Victor Malachard, Adfonic
Adfonic identified a gap in the market to enable advertisers to run display ad campaigns on mobile sites and apps, and enable publishers to monetise their mobile inventory through display advertising.