How to Add Value to Your Event with Personal Appearances

Do you want your event to be memorable? Of course you do!

There are many ways to ensure that it is, and one particularly effective way is by having a familiar face appear at your event.

Whether they’re hosting the event, giving out awards or providing entertainment, the right personal appearance can elevate your event experience, enhance audience engagement and strengthen your message.

What Makes a Personal Appearance Valuable?

It’s not all about having a big name as the face of your event, it’s also about relevance, credibility and the ability to connect with your audience in a meaningful way.

A well-matched appearance can boost attendance, create buzz and reinforce your event’s message; which is why there needs to be a credible link between appearance and event.

The more relevant the appearance is to your organisation, industry and the specific event, the more value they’ll bring!

Create Unique Experiences for Attendees

A well-chosen guest can transform a standard event into an unforgettable experience through meet-and-greets, Q&As and storytelling.

Bringing the star power, audiences will be keen to attend an event that allows them access to a particularly loved personality, be it via official meet-and-greet, receiving an award from them or simply hearing them tell stories from their time in industry.

Boost Your Event’s Visibility and Media Appeal

A recognisable name can increase press interest, social media shares and overall buzz in the lead up to the event and beyond. Particularly if they share content on their personal channels!

You should have an appearance from someone you’re proud to showcase, and who aligns with your company/event values, as you can have some great marketing content for your event and organisation both before and after the event.

Make sure you do your research on the individual, as you don’t want to have someone at your event whose come under hot water recently, as this can give you media buzz, but for the wrong reasons!

Drive Engagement and ROI Through Strategic Appearances

Think strategically about who you want at your event.

You can use appearances to support specific goals, whether these be general business targets or ones specific to the event; for example, fundraising for charity, brand positioning or product promotion.

If selling a product, make sure that your star has a genuine interest in the product and brand. Likewise, if the event is a charity fundraiser, ensuring that your special guest has a personal connection or passion to the charity will always drive authenticity and more donations.

Showcasing a suitable star for your event will do so much more than make that singular event successful. If relevant, the star’s fanbase can transform into customers after seeing that they hosted your event – even better ROI!

Tailor the Format to Maximise Impact

From keynote speeches to panel discussions, informal interactions and everything in-between, the right format ensures your guest adds maximum value.

Certain stars will be better telling their story on a larger stage, whilst others will be incredible hosts, it’s each to their own!

We’ve highlighted some of our personal appearances on our website but we have many, many more available.

Please do get in touch to see who else we have on offer, we’d love to hear all about your event and find the perfect appearance for you!