How to Choose the Right Personal Appearance for Your Event

Looking to push your event up to the next level? Personal appearances bring star power, credibility and unforgettable experiences to events and engagements.

A personal appearance is when a high-profile personality connects with event audiences through talks, meet-and-greets, brand endorsements and live events. Be it an Olympic hero, musician, author, or actor, the right personal appearance will add an extra layer of excellence and excitement to your event – whether they’re giving out awards, hosting the show or providing entertainment.

It’s important to consider every aspect of the event when looking into your entertainment options, as having the right personal appearance can truly make or break your event...

Why Choosing the Right Personal Appearance Matters

A well-matched appearance can boost attendance, create buzz and reinforce your event’s message, which is why there needs to be a credible link between appearance and event.

Naturally, the bigger the star, the bigger the buzz, so depending on the size of your event, going big could be beneficial in securing big crowds, brand awareness, and ultimately ROI. However, just because they’re a big name doesn’t mean they’re the best for your event!

Consider Your Audience and Event Type

Think about who will attend your event and the tone you want to set: from glamorous galas to charity fundraisers or product launches, all these event styles are great but vary in tone.

Different personal appearances suit different events – for example, Joe Wicks would suit an event focused on the sporting/wellness industry, whilst Jason Manford would suit a more informal, casual event. If you’re in a more corporate environment, then Emily Maitlis could be a good option.

There’s lots of elements that come into play when figuring out who’s the best to be the face of an event. Consider your event message, purpose, format, and how you want your audience to feel and gain from the event, to help you narrow down your options - and remember that we’re here to help!

Align Speaker Values with Your Brand

Choose personalities whose branding, values and style complement your organisation’s ethos and event purpose.

You want your event to align with like-minded individuals of the business, and a great way to do this is to do some research into your speaker shortlist to learn more about their work and ethics.

You certainly don’t want to book an appearance from someone who has conflicting views with your industry/business, as this can open a whole can of worms!

How Personal Appearances Can Enhance Your Event

They bring star power, unique storytelling and professionalism to all sorts of events!

Engaging audiences and making your event memorable for all the right reasons, personal appearances really push your event to the next level and leave attendees keen to return for your next event.

We’ve highlighted some of our personal appearances on our website but we have many, many more available.

Please do get in touch to see who else we have on offer. We’d love to hear all about your event and find the perfect appearance for you!