How To Impress Clients And Win Repeat Business

13 May 2014

If you’re in a service business of any kind, then you know how nerve-racking it can be to try to impress your clients. After all you’d love to do repeat business with a client who actually cares about you, and you them.

If you’re looking for an almost fool proof way to impress your clients, make sure you read (and actually implement), the tips below.

1. Dress for the job

Your most comfortable clothes might not be your best decision for your first client meeting. Being comfortable is important, but what’s more important, your comfort or your job? Taking the time to dress a little professional can go a long way. As much as we hate to think we judge people on first impression, it definitely factors into our decision making.

2. Anticipate questions

If you’ve been working with any number of clients for any time, then I’m sure you’ve come across the same questions time and time again. Do your best to take note of these when they arise.

If you can anticipate the questions your clients are going to have it will help to put them at ease and ensure them you have their best interests in mind. If you do business on the web then creating a FAQ section, or separate documenting highlighting these questions will help to showcase your expertise.

3. Keep an open line of communication

Make sure you don’t leave your client in the dark. Something as simple as a weekly email with periodic progress updates can go a long way. Your updates don’t have to be long, by keeping them short it actually can help show how much you actually value your clients time.

4. Over-deliver

A sure way to stand out in the eyes of your clients is to over-deliver. You can do this in a variety of ways. For instance, you can submit your project a couple days before the proposed due date, or even throw in a small extra bonus. Anything that goes above and beyond your job description.

5. Give thanks

You can say thank you in many ways, the easiest is through email. However, if you really want to make a lasting impression in the eyes of your client it can help to go beyond this. A good way is to send a note of gratitude the old fashioned way, through the mail.

If a gift is more your style, feel free to pick out a gift that relates to their interests or hobbies. Just be sure your gift is coming from the heart, and not simply to buy the client’s affection.

What ways do you like to make your clients feel valued? Share in the comments below.

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