Blog What drove the success of Uber, Beats, Cosmopolitan and Nike?

What drove the success of Uber, Beats, Cosmopolitan and Nike?

Uber, Beats, Cosmo and Nike are huge brand names, but what drove their success? Was there a magic recipe? Or was it down to hard work, innovation and determination to exceed expectations?

We’re lucky enough to have access to serial winners, with careers ranging from Chief Brand Officer to editor-in-chief, president and Chief Marketing Officer, who have worked for some of the world’s biggest brands and are now ready to share their incredible stories.

Bozoma Saint John


From Ashley Stewart to PepsiCo, Beats, Apple and Uber – Bozoma has the CV some of us can only dream of. After being dubbed by Buzzfeed as the ‘coolest’ person to deliver an Apple Keynote, she is not afraid to take the stage. She is one of the reasons Uber is now a household name and is currently the CBO of the infamous brand. With such an impressive marketing background, she is sure to inspire, teach, motivate and drive innovation for any audience that will be remembered in years to come.

Joanna Coles


If we asked you to name some of the top women’s magazines, then Cosmopolitan would be high on your list, and possibly even Marie Clare. A lot of this is due to Joanna Coles, the past editor-in-chief for both of these world known brands. In addition to being a pioneer and board member for Snapchat, she is also an author, tv co-creator and executive producer. The New York Times has called Joanna one of the most powerful people in media, and we can see why! Presenting keynotes on the intersection of business, publishing, technology and marketing, Joanna is one name that should be high on your list.

Omar Johnson


If you think of the world’s best headphones, you think of Beats. Omar was responsible for converting this million-dollar business into the now billion-dollar business through somewhat unconventional marketing tactics, making them the most popular headphones on the market. Prior to revolutionising Beats, Omar delivered innovative marketing programs for Coco-Cola, Kraft Foods and Nike, working with some of the biggest names in the music industry. If you’re looking for a keynote speaker who will deliver an engaging and ground-breaking speech, coupled with his inspiring story of working with the world’s biggest celebrities to revolutionise influencer marketing, then Omar is your guy.

Frits Van Paasschen


Frits is a change management speaker, author and former CEO who has been at an executive level of Starwood Hotels and Resorts, Coors Brewing Company and was Nike’s President of Europe, Middle East and Africa. Author of The Disruptors’ Feast, whichhighlights the forces disrupting the status quo and how businesses can evolve and thrive in changing environments, he delivers keynote speeches on the same topics. Being an avid traveller, he also speaks five languages and has visited 110 countries. For companies either struggling in a changing environment, or preparing for uncertainty, Frits in one speaker that you should investigate further.

Learning from the world’s biggest brands is a superb starting point for any business, big or small, local or global, who has serious aspirations. Speakers, who have incredible stories to share, deliver inspiration to those who wish to achieve greatness – or who simply want to try new strategies.

If you’re planning your next event and want to aim for the highest A-listers on the speaking circuit then we’d be only too happy to help advise on the best recommendations according to your event objectives.


For further information or to book one of our speakers, call us on +44 (0)20 7607 7070+44 (0)20 7607 7070 or email

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