Alexandra Forsyth
Alexandra Forsyth is a cyber threat intelligence expert who helps organisations turn digital risk into strategic advantage through clear, actionable insights and engaging storytelling.
Alexandra Forsyth is a leading voice in cyber threat intelligence, known for making sense of a fast-moving digital landscape and translating it into clear, strategic thinking for senior leaders. With a background that spans retail, fashion and technology, she helps global teams stay one step ahead of emerging risks—proving that cyber security isn’t just about protection, it’s a smart business advantage.
A natural storyteller with a sharp commercial edge, Alexandra is the founder of AF’s Retail Guide—a go-to hub that breaks down digital fraud trends for consumer brands. She also hosts the popular podcast Take a Chance on You, where she shines a light on rising talent and turns complex topics into fresh, relatable conversations that stick.
Her TEDx talk, Why We Need Community Now More Than Ever, captures her belief that it’s people—not just code—that keep organisations safe. As Community Ambassador for Female Founders Rise, Alexandra champions diversity in tech and helps to nurture the next generation of innovators.
In 2025, Alexandra was shortlisted for the Most Inspiring Women in Cyber Awards, and has taken to the stage at major events including the RSA Conference and Scot-Secure Summit, where she shared her insights on the ever-changing threat landscape.
On stage, Alexandra brings together frontline intelligence and big-picture thinking. She equips audiences with practical frameworks to build resilient teams, protect digital revenue, and lead with confidence. Whether she’s speaking to board members, IT specialists or non-technical teams, Alexandra leaves people energised, informed—and ready to turn cyber risk into a competitive edge.
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