Amy Brann

Amy Brann, founder of Synaptic Potential, is a neuroscience expert who helps organisations unlock their people's potential through science-based, actionable frameworks, working with global brands like Tesco and EY to enhance performance and leadership.

Amy Brann is the founder and Director of Synaptic Potential, a leading authority in helping organisations tap into their people’s untapped potential using the power of neuroscience. As an accomplished speaker, author, and consultant, Amy’s expertise lies in merging cutting-edge neuroscience with practical, business-focused applications. She champions a straightforward, evidence-based approach, challenging common neuromyths and offering frameworks that enhance brain performance and close the gap between potential and performance.

Amy has worked with hundreds of businesses globally, including Tesco, Warner Bros., EY, Twinings, Novartis, and BNP Paribas. Her insights empower leaders, managers, and teams to make better decisions, boost creativity, and enhance performance. She delivers keynotes that provide tangible, science-backed takeaways designed to be immediately actionable in the workplace.

Amy’s work extends to partnerships with institutions like the Wales Centre for Behaviour Change and Cambridge University’s Møller Institute, and she has led the neuroscience component of the Masters of Sports Directorship at Manchester Metropolitan University. Over her career, Amy has authored three highly regarded books: "Make Your Brain Work", "Neuroscience for Coaches", and "Engaged: The Neuroscience Behind Creating Productive People in Successful Organisations", that offer practical strategies for applying neuroscience to real-world organisational challenges. Through her work, Amy helps organisations elevate performance and unlock their full brain potential.