Andrew Busby

Andrew Busby is a leading retail commentator, consultant and author, known for his expert insight on retail trends, technology and customer experience.

Andrew Busby is a well-known voice in the global retail industry, with a career that spans over 25 years. A regular commentator, writer and speaker, he is known for offering clear, insightful perspectives on the challenges and opportunities facing the retail world today—from customer experience and technology to shifting consumer behaviour and emerging trends.

Andrew is the founder of Redline Retail Consulting (formerly Retail Reflections), where he works closely with businesses to provide strategic advice and help them stay ahead of change. He is currently Senior Industry Adviser at BOXTEC, Board Adviser at The Industrious, and holds several other advisory roles across the sector.

He is also a retail columnist for Fortune Magazine and a regular contributor to both trade and national media, where he’s often called upon to offer analysis and commentary on the latest developments in the retail landscape. Known for his accessible style and practical insights, Andrew helps both businesses and the wider public make sense of the fast-moving retail world.

Andrew is the author of two books: the best-selling Harry Was Right All Along, a sharp and thoughtful take on the retail industry, and Breathless – Covid, Two Metres and Me, a personal and timely reflection on the pandemic. He is widely recognised as a global retail thought leader and is a member of the exclusive international community ReTHINK Retail.

Before launching his consultancy, Andrew held senior roles at leading retailers including Kingfisher and Superdrug, and later worked with innovative tech companies to help bring digital solutions to retailers. He continues to shape industry thinking as a member of the IORMA Advisory Board, an Advisory Board member at Retail Week, the Founder of the Retail Advisory Board, and Editor-at-Large for Retail Technology magazine.

With a rare mix of hands-on experience, sharp analysis and a passion for the future of retail, Andrew Busby is a trusted voice helping businesses navigate complexity, embrace innovation and thrive in a rapidly changing world.