Andrew McAfee

Andrew McAfee is an MIT researcher and leading voice on digital transformation, helping organisations navigate the impact of AI, automation and emerging technologies on business and work.

Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and co-founder of the MIT Initiative on the Digital Economy. A globally recognised expert on how emerging technologies are transforming business and society, his work focuses on helping organisations understand and embrace the profound shifts brought about by artificial intelligence, automation, and data-driven decision-making.

For over two decades, Andrew has studied how digital tools are reshaping the modern workplace, altering competitive dynamics, and redefining the relationship between people, technology, and productivity. His insights are grounded in rigorous research and presented in a way that is both accessible and actionable—making him a trusted guide for leaders navigating change.

Andrew is the co-author of several influential books, including The Second Machine Age and Machine, Platform, Crowd, which explore the impact of technological innovation on work and the economy. His book More from Less challenges common assumptions about growth and sustainability, demonstrating how technological progress can lead to greater efficiency and environmental gains. His most recent book, The Geek Way (2023), presents a compelling case for why businesses must adopt the mindset and practices of high-performing tech organisations—embracing openness, rapid learning, and evidence-based thinking to succeed in an era of constant change.

Through his teaching, research and keynote talks, Andrew helps senior executives and organisations understand not only what’s changing—but how to respond strategically. He has spoken at global gatherings including TED, the World Economic Forum and the Aspen Ideas Festival, and his work is regularly featured in publications such as Harvard Business Review, The New York Times, The Economist, and Foreign Affairs.

Known for his clarity, insight and forward-looking perspective, Andrew brings both big-picture thinking and practical tools to the table. Whether advising Fortune 500 firms, public sector leaders, or tech start-ups, he helps organisations position themselves for success in a digital-first future—one defined by rapid innovation, shifting expectations, and new opportunities for growth.