Baz Moffat

Baz Moffat is a former Great Britain rower and co-founder of The Well HQ, specialising in women's health, fitness and performance optimisation. A World Championship silver medallist turned pioneering coach, she co-authored the Sunday Times bestselling Female Body Bible, now published in five languages, and has built an international reputation empowering women from elite athletes to corporate leaders. As CEO of The Well HQ, Baz recently secured venture capital backing to expand into the US women's health market and speaks at leading industry events including the 2026 HFA European Congress. Her sessions equip organisations with evidence-based strategies to support female talent, improve workplace wellbeing and unlock performance potential across all life stages.

After winning a silver medal at the 2007 World Championships as part of the Great Britain rowing team, Baz Moffat recognised a glaring gap in her own athletic experience: the absence of female-specific coaching and support. That realisation became the catalyst for a career devoted to changing how women understand and optimise their health across every stage of life. Armed with a first-class honours degree, a master's qualification, and years of elite sporting insight, she transitioned from competitive rowing into coaching, building an international practice centred on pelvic health and the intricate connections between mind and body. Her work has guided everyone from elite athletes to new mothers, addressing the physical challenges women face with evidence-based strategies and compassionate expertise.

As CEO and co-founder of The Well HQ, Baz has scaled her mission into a pioneering venture that recently secured venture capital backing to expand into the US women's health market. She co-authored *The Female Body Bible* alongside NHS doctor Dr Bella Smith and sports research scientist Dr Emma Ross, a collaboration that became an instant *Sunday Times* bestseller now published in five languages. The book dismantles myths and taboos surrounding women's bodies, merging cutting-edge science with practical, lived expertise. Baz's leadership extends beyond her own organisation: she is a sought-after speaker at major industry events, including the 2026 HFA European Congress, where she addresses the institutional barriers that continue to hinder women's progress in sport, health, and the workplace.

Baz equips organisations with actionable, evidence-based strategies to support female talent, improve workplace wellbeing, and unlock performance potential at every life stage. Her sessions translate complex science into accessible insights that leaders, managers, and teams can implement immediately, whether addressing menstrual health, menopause, or the physical demands of balancing career and motherhood. Audiences leave with a deeper understanding of how to create environments where women thrive, not despite their biology but because it is understood and supported. By championing equality and amplifying women's voices, Baz helps close the gap between potential and achievement, delivering lasting impact that resonates far beyond the event itself.