Christos Garkinos

Christos Garkinos is a fashion entrepreneur and live shopping pioneer who transforms luxury resale into compelling digital entertainment. As founder of Covet by Christos, he has generated over $150 million in sales through thousands of livestream shopping events, building a devoted global community known as the Stos Squad whilst championing sustainable fashion long before it became mainstream. His book, Covet the Comeback, chronicles his journey from co-owning legendary boutique Decades to reinventing retail through live commerce, and his vision for creating the "Netflix of shopping" demonstrates his continued innovation in connecting audiences with accessible luxury and authentic style.

When Japanese Vogue named Christos Garkinos one of the top 15 most fashionable men in the world, it confirmed what the fashion industry had long recognised: his eye for style and talent for connecting people with exceptional pieces had redefined luxury resale. From co-owning the legendary Hollywood boutique Decades to starring in Bravo's Duke of Melrose, he built a career around the exclusivity and glamour of buying and consigning couture amongst the world's best closets. His media presence expanded across NBC's Today, ABC's 20/20, Access Hollywood and E!, whilst print features in Elle, Vanity Fair, Glamour and Vogue solidified his status as a trusted voice in fashion. Yet it was his ability to see beyond traditional retail that would transform his influence into something far more powerful.

Launching Covet by Christos as a live luxury resale concept, he pioneered a model that has since generated over $150 million in sales through thousands of livestream shopping events. Streaming six times daily, 45 times per week for a cumulative 4,000 hours over five years, he created the Stos Squad, a devoted global community whose loyalty transcends platforms and borders. His top shoppers invest upwards of $1 million annually, whilst the broader community has raised $100,000 for members facing crisis, including a vintage reseller who lost her home in the recent Los Angeles wildfires. As live shopping sales in the US surge towards $68 billion by 2026, Christos stands as the recognised leader in the luxury space, featured in Forbes and Business of Fashion for his innovative approach. His book, Covet the Comeback, released in March 2023, shot to the top of Amazon charts months before publication, chronicling his journey from the son of Greek immigrants through success, loss and reinvention. His Fall 2026 collection marks three decades in business, whilst his vision for creating the "Netflix of shopping" signals his commitment to evolving how audiences discover and purchase fashion.

Christos equips organisations and audiences with practical insights into building community, embracing reinvention and leading through change. His presentations reveal how authenticity and consistent engagement create lasting customer relationships, demonstrating that success lies not in chasing trends but in understanding human connection. Whether addressing retail innovation, entrepreneurship or personal resilience, he delivers actionable strategies drawn from real experience, inspiring audiences to see opportunity in disruption and to build businesses that serve beyond transactions. His story proves that sustainable growth comes from valuing people as much as profit, leaving audiences energised to create their own comebacks.