Iasha Masood

Iasha Masood is a strategic sales expert and entrepreneur who transforms how teams approach commercial growth and customer relationships. She became the record-breaking contestant on BBC One's The Apprentice in 2019, generating £1.2 million in sales, and has since founded beauty technology company Insu Beauty whilst driving millions in revenue for major retailers including Boots, Tesco, and Amazon. Oxford-trained in business and management with international experience across Germany and the US, Iasha equips audiences with practical techniques in consultative selling, lean growth strategies, and relationship-driven success that deliver measurable commercial results and empower teams to exceed targets with confidence.

In November 2019, Iasha Masood shattered a long-standing television record when she generated £1.2 million in sales during a single task on BBC One's The Apprentice, a moment that catapulted her into the national spotlight and demonstrated the power of consultative selling under pressure. That achievement, however, was not an isolated success but the culmination of years spent mastering the art of commercial growth, relationship building, and strategic sales across some of the UK's most demanding retail environments. Trained in business and management at Oxford University and shaped by international experience in Germany and the United States, Iasha has built her career on a foundation of lean thinking, psychological insight through frameworks such as the Whole Brain Model and Myers-Briggs, and an unwavering commitment to delivering measurable results. Her ability to translate complex sales strategies into practical, human-centred approaches has made her a sought-after voice on commercial excellence, female entrepreneurship, and the intersection of beauty, technology, and retail innovation.

As founder of Insu Beauty, a beauty technology company, Iasha has channelled her commercial expertise into building a business that reflects her passion for product innovation and customer experience. Before launching her own venture, she established herself as a highly successful sales professional, driving millions of pounds in revenue for major brands and securing product placements with household names including Boots, Tesco, Asda, Amazon, Debenhams, Superdrug, Argos, and TK Maxx. Her consultative sales style, grounded in relationship building and psychological understanding, has enabled her to navigate complex negotiations, launch products internationally, and consistently exceed ambitious targets. This blend of hands-on commercial achievement and entrepreneurial ambition positions her as a credible authority on sales growth, ecommerce strategy, and the realities of building a business in competitive markets.

Iasha equips audiences with actionable techniques that transform how individuals and teams approach selling, customer engagement, and commercial decision making. Whether addressing sales professionals seeking to refine their consultative approach, entrepreneurs navigating product launches, or organisations committed to diversity and female empowerment in business, she delivers insights rooted in real-world application and proven success. Her presentations combine practical sales frameworks with motivational clarity, helping audiences build confidence, strengthen client relationships, and achieve targets that once seemed out of reach. By sharing the strategies that fuelled her record-breaking performance and ongoing entrepreneurial journey, Iasha inspires lasting change that resonates long after the event concludes, empowering teams to embrace lean growth, psychological insight, and relationship-driven excellence in every commercial interaction.