James Kerr

James Kerr is a leadership consultant, bestselling author, and natural storyteller specialising in high-performance team culture, organisational change, and elite mindset development. His global bestseller "Legacy" distils 15 leadership lessons from the All Blacks and has influenced organisations from Google, Tesla, and SpaceX to US and UK Tier One Special Forces including Navy SEALs and the SAS. He has also shaped leadership within the England Football team, Formula 1 squads, and Premier League managers. Through compelling keynotes and interactive LegacyLabs, James equips leaders to build resilient, purpose-driven cultures, reset standards, and unlock breakthrough performance across their teams and organisations.

When James Kerr wrote *Legacy*, he unlocked the leadership DNA of the All Blacks, the world's most successful sporting team, and created a global bestseller that would reshape how elite organisations think about culture, performance, and sustained excellence. The book distils 15 powerful leadership lessons that have since influenced everyone from US and UK Tier One Special Forces, including the SAS, Navy SEALs, and the new British Army Rangers Regiment, to Formula 1 teams, Premier League managers, and the England Football squad. Praised by *The Independent* as 'seminal' and by *Bloomberg* as 'unputdownable', *Legacy* has become essential reading for leaders seeking to build world-class teams, with *The Daily Telegraph* describing it as the modern equivalent of Vince Lombardi's coaching guides.

James has spent his career advising the highest-performing teams and organisations across sport, military, and business. He wrote the spirit guide for the Special Boat Service, delivered the keynote for the Army-wide leadership conference for the Commander Field Army, and has worked with organisations including Google, Boeing, McKinsey, HSBC, Tesla, and SpaceX. His expertise spans the challenges faced by diverse teams, from fostering female leadership in male-dominated environments to engaging millennial talent, building resilience, and transitioning to transformative leadership styles. Currently, he is coaching a board member at Tesla and SpaceX whilst completing two new books: *Where the Earth Meets the Sky*, which explores overcoming adversity through the lens of the Everest basecamp disaster, and *The Legacy Workbook: A Curriculum for Change*, a practical guide for leaders implementing meaningful organisational change.

Through his compelling keynotes and interactive LegacyLabs, James equips leaders and teams with the tools to craft their own high-performance cultures and personal leadership stories. These masterclasses challenge participants to design and take ownership of the marginal gains that deliver breakthrough results, unlocking latent potential and developing agility, resilience, connection, and common purpose. His central belief, that higher purpose leads to higher performance, resonates across industries and hierarchies. Whether galvanising teams, resetting standards, or rebooting a winning culture, James helps organisations move from aspiration to action, creating environments where leaders create leaders and where excellence becomes embedded in everyday practice. Audiences leave not just inspired, but equipped with practical strategies to sustain success and build a legacy that endures.