Welby Altidor

Welby Altidor is an executive creative director, author, and sought-after international speaker who specialises in unlocking creative genius within individuals and organisations. As Group Chief Creative Officer of Cityneon Holdings and Victory Hill Exhibitions, he spearheads groundbreaking experiential projects including record-breaking attractions for The Hunger Games and partnerships with Marvel and Universal Studios, building on his sixteen-year tenure as Executive Creative Director at Cirque du Soleil where he created acclaimed productions like LUZIA and Michael Jackson ONE. His talks and his book, Creative Courage, equip audiences with practical strategies to cultivate innovation, embrace collaboration, and build resilient cultures that transform how teams approach creativity and high-performance success in their everyday work.

During his sixteen years at Cirque du Soleil, Welby Altidor led the creation of some of the company's most ambitious and commercially successful productions, including the critically acclaimed LUZIA: A Waking Dream of Mexico and the Las Vegas phenomenon Michael Jackson ONE. He founded and directed C:LAB, Cirque's creative laboratory, where his first project, SPARKED, united humans and drones in stunning visual choreography that won the NYC International Drone Film Festival award for Best Short Featuring Drones. His work at Cirque spanned multiple leadership roles, from directing global talent scouting operations that recruited over a thousand artists to forging strategic partnerships with organisations including the International Gymnastics Federation. Throughout his tenure, he developed expertise in human performance engineering, storytelling, and the intersection of technology and theatrical innovation.

Today, as Group Chief Creative Officer of Cityneon Holdings and Victory Hill Exhibitions, Welby spearheads groundbreaking experiential attractions that push the boundaries of what audiences expect from immersive entertainment. He leads diverse teams of storytellers and designers to create hybrid experiences that blend theatre, exhibition, gaming, and live performance. His recent projects include The Hunger Games: The Exhibition, which features the world's largest interactive touchscreen display at 60 feet wide, alongside partnerships with entertainment giants such as Marvel and Universal Studios. This work reflects his commitment to creating dream experiences that people can touch and share, transforming how global audiences engage with beloved stories and characters. His leadership has guided Cityneon's evolution since 2017, positioning the organisation at the forefront of large-scale experiential design.

Through his book, Creative Courage: Leveraging Imagination, Collaboration, and Innovation to Create Success Beyond Your Wildest Dreams, and his sought-after speaking engagements for organisations including Nike, Sephora, and SAP, Welby equips audiences with practical strategies for unlocking creative genius within themselves and their teams. He challenges leaders to move beyond fear and the status quo, demonstrating how controlled failure and intentional collaboration fuel innovation. His presentations help organisations cultivate resilient cultures where imagination becomes a strategic asset, enabling teams to think differently about everyday challenges and produce work that achieves relevance both internally and in the marketplace. Whether addressing corporate audiences or creative professionals, Welby offers actionable guidance grounded in decades of experience creating world-class entertainment that inspires millions.