Javier Martinez

Javier Martínez is a global keynote speaker and fan experience strategist who specialises in transforming customers into passionate brand advocates through emotional connection. With over 25 years leading fan engagement strategies at Disney, Manchester City, Atlético de Madrid, and Saudi Arabia's Vision 2030 projects, he has generated over $120 million in measurable revenue growth and created his proprietary Fan-Driven Growth methodology. Through dynamic presentations, Javier equips organisations with practical frameworks to shift from transactional relationships to emotionally connected communities, enabling leaders to unlock loyalty, advocacy, and sustainable business results across any industry.

# Javier Martínez

Javier Martínez generated over $120 million in measurable revenue growth by applying a single insight: the emotional principles that create devoted sports fans can transform how any organisation builds loyalty and drives sustainable success. Known globally as The Fan Maker, he has spent more than 25 years leading fan experience strategies for some of the world's most influential brands, including The Walt Disney Company, Manchester City FC, Atlético de Madrid, and Saudi Arabia's Vision 2030 projects. His work centres on a powerful shift from transactional customer relationships to emotionally connected communities that deliver advocacy, engagement, and long-term commercial results. Through his proprietary Fan-Driven Growth methodology, Javier demonstrates how emotion becomes one of the most powerful engines of modern business performance, enabling organisations to compete on meaning rather than price.

His career encompasses senior executive roles across entertainment, sports, technology, and global business transformation. As Managing Director, Regional Vice President, and Chief Marketing and Commercial Officer, Javier has shaped strategies that combine business rigour with emotional insight. At Globant, he launched the company's Saudi operations, driving exponential revenue growth, whilst his leadership at Atlético de Madrid pioneered sponsorship innovation and stadium transformation. His tenure with Disney and Manchester City established his expertise in creating fan ecosystems that deliver measurable outcomes. Javier has also developed the E-Motion Conversion and Emotional Loop frameworks, proprietary methodologies that translate emotional engagement into tangible business performance. He continues to advise organisations across five continents and remains active with the Global Sports Innovation Center powered by Microsoft, blending strategic thinking with compelling storytelling to help leaders rethink how they connect with audiences.

Through his keynote presentations, Javier equips organisations with practical tools to design experiences that move people and fuel lasting impact. Audiences learn how to shift from transactional thinking to emotional connection, discovering actionable strategies to build belonging, create memorable moments, and turn customers into advocates. His talks reveal that emotion is not a soft concept but a measurable driver of loyalty, advocacy, and exponential growth. Whether addressing corporate leaders, marketing teams, or innovation forums, Javier delivers frameworks that help organisations foster communities capable of sustaining engagement and competitive advantage. His mission remains clear: to help companies turn emotion into traction, transforming how they connect with people and achieve results that endure beyond the transaction.