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Dynamic brand hysteria innovator and entrepreneur Johnny Cupcakes joined our recent 'In Conversation' with MD Nick Gold to share with us the recipe of standing out in retail, and how to cultivate show-stopping creativity in your teams.

Johnny recalled the unforgettable story of how he bought a £200 hearse to keep his customers engaged, and his team inspired, to continually to push boundaries.

Everyone has the opportunity to innovate and get creative. Watch as Johnny shares the business lessons he's learned, and why we need to embrace failure to grow like never before.

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