Jim Lawless

Jim Lawless is a globally ranked motivational speaker, bestselling author of 'Taming Tigers', and Founder of transformation specialists Symmetry.inc, trusted by Apple, Microsoft, Diageo and Olympic teams to architect change at the highest level. He doesn't just teach his frameworks; he tests them in extreme settings, becoming a televised jockey and Britain's deepest freediver whilst running his business.

Leading through uncertainty and delivering high performance when the stakes are highest is a challenge that defines modern organisations. Jim Lawless is a record-breaking freediver, bestselling author, and one of the world's most sought-after motivational speakers who has spent over two decades helping leadership teams, global enterprises, and Olympic athletes transform under pressure. Named the number one motivational speaker outside of the United States in the Global Gurus rankings, Jim specialises in helping individuals and organisations embrace change, lead boldly, and unlock extraordinary performance when it matters most.

As Founder and CEO of transformation specialists Symmetry.inc, Jim has partnered with some of the world's most demanding organisations, including Apple, Microsoft, Diageo, Paysafe, and Olympic teams, to turn ambition into action. His work is rooted in a powerful question: how do we transform fast, lead with courage, and deliver results in an unpredictable world? With more than a million people reached across five continents through his high-energy keynotes and workshops, Jim brings a rare blend of corporate credibility and human insight, shaped by his background as a former City lawyer and his relentless commitment to testing his ideas in the real world. He is the author of the bestselling book Taming Tigers: How to Do Things You Never Thought You Could, published by Penguin Random House, a practical guide to achieving bold goals and overcoming fear that continues to inspire teams worldwide. Jim was also elected a Fellow of the Royal Society for the Arts in recognition of his writing on culture and change, and he delivers around 100 major conference presentations annually from Las Vegas to Bangkok.

Jim doesn't just talk about transformation, he lives it. To prove his Taming Tigers methodology works under extreme conditions, he became a televised jockey within a year of starting to ride, losing a quarter of his bodyweight in the process, and later became the deepest freediver in British history, breaking the 100-metre barrier, all while running his business. These weren't stunts but real-world experiments demonstrating that the impossible becomes possible when you commit to change. Audiences love Jim for his honesty, humour, and the practical toolkit he delivers, tools that live on long after the event. His keynotes and whole-conference action-planning workshops are legendary, packed with personal stories, real-life results, and frameworks that help teams lead with courage, agility, and purpose in a world that demands both.