Jitske Kramer

Jitske Kramer is a corporate anthropologist who specialises in cultural transformation, liminal leadership, and navigating the complexities of modern organisational life. Founder of HumanDimensions and bestselling author of nine books including the #1 Dutch bestseller *Tricky Times*, she holds a master's degree in cultural anthropology from Utrecht University and has spent over 25 years learning from traditional healers, innovators, and leaders worldwide, exploring how people form cultures and how cultures shape behaviour. Through energetic keynotes and masterclasses, she equips leaders and teams with practical anthropological insights to flatten hierarchies, strengthen collaboration, and transform how organisations navigate change, creating workplaces that are genuinely attractive to everyone.

Over 25 years ago, Jitske Kramer founded HumanDimensions with a mission to explore what it means to be human amongst humans in organisations, and since then, she has travelled the world learning from traditional healers, leaders, surprising innovators, and random passers-by to bring worldly knowledge back into the realm of management and leadership. A corporate anthropologist with a master's degree in cultural anthropology from Utrecht University, she has established herself as an award-winning author of nine eye-opening books that challenge conventional thinking about how people form cultures together and how cultures, in turn, shape people. Her #1 Dutch bestseller *Tricky Times* (2024) addresses transformation and change in uncertain times, whilst earlier works including *Jam Cultures* (2021), *Building Tribes* (2018), and *Deep Democracy* (2015) have shaped conversations about organisational culture across Europe, and her co-authored book *The Corporate Tribe* won the prestigious Management Book of the Year award in 2016.

Jitske's expertise spans cultural transformation, liminal leadership, and navigating power shifts in modern organisational life, topics she explores deeply through her personal Substack, where she shares stories, insights, and reflections drawn from her anthropological practice. In 2012, she introduced Lewis's method of Deep Democracy to the Netherlands and now leads a team of instructors delivering Deep Democracy training courses that help organisations understand the wisdom found in minority voices. Her work has taken her to global platforms including Workhuman Live and the World Economic Forum in Davos, where she continues to challenge leaders to rethink collaboration and connection. Looking ahead, she is set to participate in a major global leadership meeting in Davos in July 2026, focused on bringing together young founders and visionary educators to shape a new kind of leadership. Her recent work also explores the intersection of artificial intelligence and human technology, examining how AI forces us to remember what truly makes us human rather than threatening our humanity.

Through energetic keynotes and masterclasses, Jitske helps audiences improve the strength and results of individuals and groups by making the familiar gradually strange and the once-strange surprisingly familiar. Her topics span building tribes with power and love, positive tribalism, navigating tricky times, and creating cultures where difference becomes a source of strength rather than division. Open-minded, unifying, and disarmingly funny, she delivers razor-sharp insight wrapped in accessible storytelling that equips leaders with practical ways to flatten hierarchies, strengthen tribal connections, and transform how they see their organisations. Audiences leave her sessions not just informed but ready to apply anthropological thinking to real workplace challenges, creating lasting impact that extends well beyond the event itself and helping organisations become genuinely attractive to everyone.