Jocko Willink

Jocko Willink is a retired U.S. Navy SEAL officer, bestselling author, and leadership expert who transforms battlefield-tested principles into practical strategies for modern teams and organisations. As commander of SEAL Team Three's Task Unit Bruiser during the Battle of Ramadi, he led the most highly decorated Special Operations Unit of the Iraq War and earned the Silver Star and Bronze Star for his service. Now co-founder and CEO of Echelon Front, he teaches the Extreme Ownership methodology through his top-rated podcast, leadership training programmes, and bestselling books including Extreme Ownership and Leadership Strategy and Tactics. His sessions empower leaders to take full accountability, make decisive choices under pressure, and build high-performing cultures rooted in discipline and clarity.

During the Battle of Ramadi in 2006, Jocko Willink commanded SEAL Team Three's Task Unit Bruiser through some of the most intense urban combat of the Iraq War, leading operations that would earn his unit recognition as the most highly decorated Special Operations Unit of the conflict. Over two decades in the U.S. Navy SEALs, he rose from enlisted sailor to SEAL officer, earning the Silver Star, Bronze Star, and numerous commendations before taking on a pivotal role as Officer-in-Charge of training for all West Coast SEAL Teams. There, he developed leadership curricula and mentored the next generation of operators, translating hard-won lessons from the battlefield into systematic training that continues to shape special operations today. His leadership under fire and commitment to his teammates, particularly those who made the ultimate sacrifice, remains the driving force behind everything he does.

After retiring from military service, Jocko co-founded Echelon Front, where he now serves as Chief Executive Officer and leadership instructor, teaching the Extreme Ownership methodology to organisations worldwide. His co-authored book, Extreme Ownership: How U.S. Navy SEALs Lead and Win, became a number one New York Times bestseller and established a leadership framework built on accountability, decisiveness, and clarity. He has since authored multiple bestsellers, including The Dichotomy of Leadership, Leadership Strategy and Tactics, and Discipline Equals Freedom Field Manual, alongside the popular Way of the Warrior Kid children's book series. His top-rated Jocko Podcast reaches millions of listeners globally, offering insights on leadership, discipline, and personal development. Beyond his work at Echelon Front, Jocko serves on the board of directors for Major League Soccer club San Diego FC, extending his leadership influence into the sporting world.

Jocko's speaking style combines charisma with uncompromising discipline, delivering memorable sessions that challenge audiences to take full ownership of their decisions and actions. He helps leaders at every level understand that true accountability starts with looking inward, making tough choices under pressure, and building cultures where teams can thrive. His approach is direct and practical, stripping away excuses and providing clear frameworks that organisations can implement immediately. Audiences leave his sessions equipped not just with strategies, but with a renewed sense of purpose rooted in the understanding that leadership is earned through consistent action, personal responsibility, and an unwavering commitment to the mission and the people who execute it.