Laura Donadio

Laura Donadio is a strategic marketing leader and globally recognised authority on influencer, creator, and partnership marketing. As Founder of LD Consulting and The Growth Collective, and former Global Head of Influencer & Partnerships at Wild, she has driven multi-million-pound revenue streams for clients including Amazon, Unilever, and DAZN, leading teams that delivered over 30 per cent of total direct-to-consumer revenue. Laura equips marketing leaders with practical, commercially grounded frameworks for scaling creator programmes, navigating generational shifts in consumer behaviour, and aligning partnership strategies with measurable business growth, empowering organisations to turn digital influence into sustainable performance.

Laura Donadio transformed Wild's influencer and partnership function into a revenue-driving engine that accounted for over 30 per cent of the brand's direct-to-consumer sales, leading a 35-person team across eight markets and contributing to the company's eventual acquisition by Unilever. Before that, as General Manager at The Hut Group, she scaled the influencer and social operations into a standalone global agency managing a £27 million annual budget and delivering an eightfold return on investment. Her career spans global roles at Tommy Hilfiger and Karla Otto, and she now advises brands including Amazon, Unilever, and DAZN through LD Consulting, whilst leading The Growth Collective, a community and content platform launched in November 2025 to equip marketers with the strategic tools and mentorship needed to navigate the creator economy.

Laura's authority in influencer and partnership marketing is rooted in measurable commercial success and industry recognition. A Founding Member of the Global Influencer Marketing Council, she has been named to Performance Marketing World's 30 Under 30 and won Best Influencer Marketing Campaign at the PMAs. She has spoken at leading industry events including MAD//Fest, CreatorFest, and GBTA, and delivered corporate workshops for Apple, YouTube, and Unilever. Her expertise spans the full spectrum of creator commerce: from building high-performance cross-functional teams to aligning partnership strategies with long-term brand growth, from harnessing generational shifts in consumer behaviour to integrating social and retail media into cohesive commercial systems. Laura's approach combines data-driven rigour with cultural intelligence, enabling organisations to move beyond surface-level tactics and build creator strategies that deliver sustainable impact.

Laura equips marketing leaders and organisations with practical frameworks that translate digital influence into measurable business performance. Her keynotes and workshops address the evolving expectations of digital-first consumers, the commercial discipline required to scale influencer programmes, and the leadership skills needed to manage modern marketing teams in an increasingly fragmented landscape. Whether exploring the rise of Gen Z commerce, navigating the complexities of cross-functional performance, or building relevance and loyalty through creator partnerships, Laura delivers insights that are commercially grounded, culturally informed, and immediately actionable. Audiences leave with clarity, confidence, and the strategic tools to turn partnership strategies into scalable revenue streams, empowered to build organisations that thrive in the creator economy.