Peter Hinssen

Peter Hinssen is a globally recognised innovation expert and bestselling author of five influential business books, including 'The Phoenix and The Unicorn' and 'The Day After Tomorrow', which guide organisations through radical transformation. A serial entrepreneur who successfully built and exited multiple technology ventures, he now leads nexxworks, helping companies navigate what he calls the "never normal": a business reality defined by nonlinear thinking, superfluid agility, and ultra-speed adaptation. Peter delivers keynote presentations worldwide for organisations including Google, Apple, and Amazon, lectures at London Business School and MIT Sloan, and equips leaders to act preemptively rather than reactively, building genuine enterprise adaptability in an era of constant disruption.

Over the course of more than fifteen years, Peter Hinssen built and successfully exited four technology ventures, demonstrating firsthand the cycles of innovation and reinvention that now define his work with organisations worldwide. His first company, e-COM, was acquired by Alcatel-Lucent, followed by Streamcase's acquisition by Belgacom and Across Technology by Delaware Consulting. His third venture, Porthus, was quoted on the stock exchange in 2006 before being acquired by Descartes. Between these ventures, he served as an Entrepreneur in Residence with McKinsey & Company, focusing on digital and technology strategy. Today, through his company nexxworks, Peter helps organisations become fluid, innovate preemptively, and build genuine adaptability in what he calls the "never normal": a business reality defined by constant, nonlinear change.

Peter has authored five bestselling business books that guide leaders through radical transformation. 'The Phoenix and The Unicorn' explores how companies rethink themselves in cycles, rising stronger from the ashes of the old. 'The Day After Tomorrow' addresses survival in times of radical innovation, whilst 'The Network Always Wins' explains why organisations must evolve into networks when the world around them already has. His earlier works, 'The New Normal' and 'Business/IT Fusion', examine the digital frontier and the resolution of business-technology conflicts. He lectures at renowned institutions including London Business School, MIT Sloan School of Management, and the Paul Merage School of Business at UC Irvine, and serves as a board adviser on innovation and technology. Peter contributes regularly to international publications and writes as both a Forbes contributor and LinkedIn Influencer. He delivers keynote presentations for global organisations including Google, Apple, Amazon, and Microsoft, and has headlined internal conferences for Fortune 1000 companies.

Peter equips leaders to navigate a world characterised by four critical forces: nonlinear thinking that moves beyond traditional approaches, superfluid agility that responds quickly to change, hyperconnected systems where disruptions ripple across industries, and ultra-speed innovation that seizes opportunities before windows close. He challenges audiences to act when they can, not when they must, emphasising that time has become the most critical resource in an unpredictable environment. His presentations move organisations beyond reactive planning, helping them build the capability to innovate preemptively rather than waiting for crisis to force action. Audiences leave with practical frameworks for operating in perpetual uncertainty, the confidence to make bold decisions without complete data, and the understanding that stability will not return. Peter transforms how leaders think about change itself, enabling them to thrive in an era where adaptation is no longer optional but essential to survival.