If you dream of inspiring cult-like brand loyalty — the kind that involves mile-long queues and even permanent tattoos — Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
Why have thousands of customers chosen to get the Johnny Cupcakes logo tattooed on themselves? And how does Johnny get people to queue up & camp out for products for days?
At the age of 19, Johnny Cupcakes founder Johnny Earle began selling t-shirts out of the boot of his bashed up old car. With a learning disability and little or no money, he managed to turn his quirky idea into a multi-million dollar, experienced based brand. His clothing shops are set up like vintage bakeries - with t-shirts sold in cake boxes - to be relished like the sweetest treats!
As an authority on viral marketing, Johnny imparts ‘The secret ingredients to building brand hysteria’ to corporate audiences across the world. With little more than passion and a vision, Johnny's business went global - but in a saturated marketplace, his product had to be a unique brand experience that consumers would queue up for and talk about long after their purchase. He shares his wisdom and shapes innovation, marketing and creative efforts by helping people expand the way they think.
With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.
Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.
Johnny Cupcakes will be speaking at our free to attend Knowledge Guild on 25th June. For more details on how you can see him live please visit the event website.
For further information or to book Johnny Earle, call us on +44 (0)20 7607 7070 or email email@example.com