A Leading International Speaker Consultation & Booking Service

International Speaker Bureau

Tel: +44 (0)20 7607 7070

Search

Louise Fowler

Revolutionizing business travel, Louise Fowler introduced the British Airways Executive Club and the first beds on a plane. Since then, she has implemented similar projects at Britannia Building Society, Barclays, Co-operative and Brymon Airways. As a keynote speaker, she helps businesses define and deliver breakthrough customer strategies by stressing the centricity of customers and how to connect with them in the digital age.

If you are interested in booking Louise Fowler for your live event or require any additional information regarding Louise Fowler then please fill in the enquiry form and one of the Speakers Corner booking agents will contact you within 24 hours.

Call us on +44 (0)20 7607 7070
or email info@speakerscorner.co.uk

Louise Fowler Biography

Louise Fowler is one of the UK’s most successful business leaders. She launched the British Airways Executive Club, and then the first beds on a plane, which revolutionized business travel and propelled BA to the top of the travel service industry. Previously Marketing Director of Britannia Building Society, she’s currently Marketing and Consumer Specialist at Davenport Strategy.

Louise’s strategic outlook and polished stage presence, coupled with her use of valuable examples of borrowing ideas successfully from other businesses, and practical approach to leadership, make her keynote speeches accessible and always impressive.

With 25 years’ experience at senior levels in travel and financial services, Louise’s career began at British Airways.  As an integral part of the team that launched The Executive Club, Louise went on to lead the airlines’...

Louise Fowler is one of the UK’s most successful business leaders. She launched the British Airways Executive Club, and then the first beds on a plane, which revolutionized business travel and propelled BA to the top of the travel service industry. Previously Marketing Director of Britannia Building Society, she’s currently Marketing and Consumer Specialist at Davenport Strategy.

Louise’s strategic outlook and polished stage presence, coupled with her use of valuable examples of borrowing ideas successfully from other businesses, and practical approach to leadership, make her keynote speeches accessible and always impressive.

With 25 years’ experience at senior levels in travel and financial services, Louise’s career began at British Airways.  As an integral part of the team that launched The Executive Club, Louise went on to lead the airlines’ redefinition of business travel in the1990s with the launch of the world’s first flat beds on a plane. As a result, BA became the world’s top airline for service.

Running BA’s business and operations in 11 countries across Africa, and as Managing Director of Brymon Airways, a £200m UK-based subsidiary, Louise was at the helm of the merger that resulted in British Airways Citiexpress.

Returning to her marketing roots, Louise was then tasked with leading BA’s global marketing where she devised the celebrations to mark the retirement of Concorde in 2003.

Louise’s next move was to retail financial services, where she oversaw the launch of a new Small Business proposition for Barclay’s and the re-launch of Premier banking before moving to the mutual sector.  She repositioned Britannia Building Society as the nation’s challenger and she oversaw the successful merger with Bristol and West.

Louise led the launch of the UK’s first “black box” (telematics) driving insurance product for the Co-operative Insurance under its “young drivers” programme and introduced a customer relationship strategy across the financial services group of 5 businesses and brands including Smile, the internet bank.  In 2010 she was named Financial Services Forum “Marketer of the year”.

Louise now runs Davenport Strategy, a consultancy specialising in helping regulated service businesses define and deliver breakthrough customer strategies.

For further information or to book Louise Fowler, please contact us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk

Read more

Latest blog by Louise Fowler

louise-fowler-s2-1.jpg

Think like a customer, not just about them

Many organisations are good at thinking ABOUT their customers. Great organisations think LIKE them. How can…

View all blogs

Other speakers you might like

  • Theo Paphitis

    Theo Paphitis

    Born in Limassol, Cyprus, Theo came to England with his parents when he was six years old. He has built…

  • Caroline McHugh

    Caroline McHugh

    Entrepreneur and motivational speaker Caroline founded IDOLOGY, a movement dedicated to helping individuals…

  • Lee McQueen

    Lee McQueen

    Apprentice winner Lee McQueen has two successful years with Lord Alan Sugar under his belt, and has launched…

  • Jeff Grout

    Jeff Grout

    Business Consultant, author, commentator, columnist and public speaker, Jeff Grout is the former managing…

  • Speakers Corner (London) Ltd
    Unit 31, Highbury Studios
    10 Hornsey Street
    London
    N7 8EL

    Tel: +44 (0)20 7607 7070 
    Fax: +44 (0)20 7700 8847 
    info@speakerscorner.co.uk

  • Organised and professional. No waffle at a time when waffle is the last thing you want to hear! Institute of Videography

  • Footer Logos

    logo-1.png

Agile web development by Byte9

Top