10 Inspirational Stories To Help You Deliver Excellent Customer Service
As Warren Buffet once said, "It takes 20 years to build a reputation and five minutes to ruin it." When we think about our experiences with brands, we often concentrate on the times when customer service doesn't meet our expectations, at which point we question our loyalty.
We believe all companies, big and small, understand the importance of customer service. But often, we sometimes need a little helping hand to point us in the right direction, or take inspiration from the many successful stories across the world.
With this in mind, we're delighted to share 10 inspirational stories from speakers we work with who have a proven track record in delivering excellent customer service.
The overarching memory of the London 2012 Olympic Games was the impact the Games Makers made on the spectators. At the helm of the 2012 dream team was Linda Moir, a HR and customer service expert, who was previously responsible for Virgin Atlantic's award winning In Flight Services, where she made 'flying fun' With a focus on making the little details count, Linda shares an inspiring model of performance delivered through people.
The driving force behind the legendary customer service at John Lewis, which now defines its success, was Andrew McMillan. It's fair to say Andrew's passion for customer service runs deep, where he revolutionised the attitude of 20,000 customer-facing partners and enabling the entire team to place the customer first.
Why have thousands of customers chosen to get the Johnny Cupcakes logo tattooed on themselves? Well, perhaps we'll let Johnny explain that one! From shops which are kitted out to look like bakeries, to selling limited edition t-shirts with mile-long queues outside the store, Johnny embodies customer excellence. He recently spoke at our 2018 June Knowledge Guild event too!
If you're looking from someone who has been there and done it all, then Peter Avis would be a good bet. Having worked his way up from dishwasher to UK Restaurant Manager of the Year, Peter shares his experiences working directly for Virgin Group Chief, Sir Richard Branson, and passionately instills his love for customer service into his audience.
Best known for being The Hotel Inspector, Alex Polizzi is highly regarded as a bastion of customer excellence across the travel industry. Hailing from a long line of hoteliers, Alex helps audiences understand where they might be going wrong, and how to turn those mistakes into success.
Louise Fowler revolutionized business travel by introducing the British Airways Executive Club, which featured beds on an aircraft for the first time. Propelling BA to the top of the travel industry, Louise has since moved into the finance sector and The Post Office to improve the customer journey. With over 25 years experience at the very top, Louise gives audiences the tools to successfully connect with the customers in the digital age.
Mary 'Queen of Shops' Portas is without question the UK's leading authority on retail and branding. A true guru in every sense of the word, Mary has transformed the fortunes of the biggest retail names across the globe. Having starred in her own BBC series, and appeared as a leading authority on radio and TV, Mary is a superb addition to any corporate event.
The former Chairman of John Lewis, Sir Stuart Hampson currently oversees a £6billion property portfolio as chair of The Crown Estate. A vastly experienced blue-chip leader, Sir Stuart's expertise on connecting customer service levels with employees makes him a speaker of the highest calibre.
The former marketing director charged with aligning brand values with customer experience at The Best Western hotel chain, Tim Wade is an internationally recognised expert on customer service. His consultancy, CX Lab, enables him to inspire audiences to remove pre-conceived barriers to the limits of customer excellence, and how in turn this enables a successful marketing strategy.
In high demand on the corporate circuit is Jo Fairley, who gives audiences a true flavour of what it takes to make an organic chocolate have bigger sales than Marmite! The co-founder of Green & Black's, Jo's story links environmental and CSR issues with traditional marketing and branding messages in one fell swoop.
If that's wetted your appetite then we have a wider selection of customer service experts for you to review at your leisure.
For further information or to book a speaker, call us on +44 (0)20 7607 7070+44 (0)20 7607 7070 or email firstname.lastname@example.org.
Newsletter Sign Up
If you liked this article then why not sign up to our newsletters? We promise to send interesting and useful interviews, tips and blogs, plus free event invites too.