Nathalie Nahai is one of the foremost experts in web psychology. Delivering real, rather than theoretical information about why and how we use the web in the way we do, Nathalie has applied scientific rigor to design, marketing, content, and products. Visionary thinker, Nathalie combines her expertise in technology with her background in psychology to deliver a real and thought-provoking keynote speech.
Nathalie Nahai is an international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion, whose work explores the intersection between persuasive technology, ethics, and the psychology of online behaviour.
Through keynotes, workshops and consultancy, she teaches people how to understand the psychological dynamics behind evolving consumer behaviours, and how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience.
Her research is convincing and accessible and her insights resonate with audiences at every level. Calling herself a Web Psychologist, Nathalie has determined that there is a need and a place for someone to understand and explain to the consuming public why they work the way they do, and why the internet impacts so directly on decisions made at every juncture.
She wrote the best-selling Webs of Influence: The Psychology of Online Persuasion, positioning herself as an innovation specialist who understands the trends and attitudes that impact the way we use the web.
With a background in psychology, web design and digital strategy, Nathalie coined the term 'web psychology' in 2011, defining it as 'the empirical study of how our online environments influence our attitudes and behaviours'.
Nathalie is the founder of the Institute of Web Psychology, which helps businesses apply research to their design and decision-making processes, to achieve better engagement online. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few. She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s.
A member of the BIMA Human Insights Council, Nathalie also hosts The Hive Podcast, Seeking The Self and several Guardian podcasts, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.
As a speaker, Nathalie can assist audiences to map marketing strategy, understand their customers online behaviours, and explain how technology is changing the way we live today. An engaging and likeable speaker, Nathalie makes the perfect choice for corporate events.