A visionary thinker and best-selling author, Nathalie combines her expertise in technology and psychology to deliver real, actionable, and thought-provoking into how and why we buy. She applies scientific rigour to design, marketing, content, and customer experience strategies. Nathalie is a favoured keynote speaker, consultant and facilitator to Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever, and Harvard Business Review. She is also a member of the BIMA Human Insights Council, known as the voice of digital and tech in the UK.
Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today.
Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behaviour, led her to write what has since become an international best-seller: Webs Of Influence: The Psychology of Online Persuasion (Pearson).
Nathalie is a favoured keynote speaker, consultant and facilitator to Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever, and Harvard Business Review. She is also a member of the BIMA Human Insights Council, known as the voice of digital and tech in the UK.
Nathalie is the founder of the Institute of Web Psychology founder, which helps businesses apply research to their design and decision-making processes to achieve better online engagement.
Through keynotes, workshops and consultancy, Nathalie shares with people how to understand the psychological dynamics behind evolving consumer behaviours and ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience.
Nathalie's research is convincing and accessible, and her insights resonate with audiences at every level. Calling herself a Web Psychologist, Nathalie has determined that there is a need for someone to understand and explain to the consuming public why they work the way they do and why the Internet impacts so directly on decisions made at every juncture.
With a background in psychology, web design and digital strategy, Nathalie coined the term 'web psychology' in 2011, defining it as 'the empirical study of how our online environments influence our attitudes and behaviours'. Having lectured at some of the world's most prestigious institutions, Nathalie's ability to ignite conversation and offer tools and strategies with which to harness the human potential has helped countless organisations transform how they approach a business online, with clients including Google, Accenture, Unilever, and Harvard Business Review, among others.
Nathalie hosts The Hive Podcast and The Guardian podcasts. She speaks about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, and TV and radio.
In 2021 Nathalie launched TheValuesMap.com, a free tool developed in collaboration with Dr Kiki Leutner of Goldsmiths University, to help people within organisations understand, communicate, and practically express their values stand for.
A behavioural science advisor and member of the BIMA Human Insights Council, Nathalie also hosts The Hive Podcast, Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives.
What people said about Nathalie Nahai
- "Bringing practical psychology to the worlds of business, and specifically marketing with an informative, energetic and engaging style."