Omar is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. He shares stories on how brands build authenticity and emotion, the new rules of marketing, why the best idea wins, and of course The Beats story.
Beats, created by Dr. Dre and Jimmy Irvine in 2006, went from a $180million company into the billions after Omar executed unconventional marketing tactics and insights to create the most popular headphones for athletes and musicians.
Omar turned Beats into an international success story without the big budgets associated with popular brands. Instead Omar created a viral social media phenomenon, cultivating an emotional connection by listening to his audience and building truth and emotion to build a powerful bond.
Incredibly popular campaigns, including the #ShowYourColor Solo Campaign, the Powerbeats campaign featuring LeBron James and The Pills featuring Chris Rock and Eminem. Furthermore, Omar developed an influencer network to expand the brand—providing popular athletes and musicians free headphones who would showcase the product across their popular social media channels.
Prior to joining Beats, Omar delivered innovative marketing programs for Coca-Cola, Kraft Foods, and Nike, where he led the campaigns featuring popular basketball players LeBron James and Kobe Bryant.
Omar's legacy at Nike extends into their Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Working with music powerhouses Universal, Interscope, Sony, Capitol and Def Jam, alongside more than 25 independent labels, Omar enabled a deeper connection to be built between music and sports, selling 5 Million+ tracks in the process.
Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.
An engaging and groundbreaking marketing keynote speaker, Omar Johnson shows audiences how he has been their and done it at the very top.