With some of the world’s biggest brands under his belt, Rafe Offer is brimming with insightful, functional and intelligent messages about innovation, marketing, branding and entrepreneurialism. From nurturing the names of giants Disney and Coca-Cola, to bringing music to unusual places with his own start-up Sofar Sounds, Rafe is internationally acclaimed as a warm, charismatic, and engaging keynote speaker.
‘Understand your customers, and make them feel good’.
Internationally hailed for turning multiple major brands into what they are today, Rafe has since left the marketing world to pursue his passion for music by building Sofar Sounds, now a worldwide movement.
Following roles in advertising across a variety of sectors, he took on senior marketing positions with Coca-Cola, The Walt Disney Company and Diageo where he gained a broad, unparalleled view of the ever-changing world of business.
‘Having fun never goes out of style’ touted Disney’s marketing campaign, pioneered by Rafe upon joining the company as Brand Manager in the USA licensing division. As sales grew from $50m to $800m, Rafe was appointed Director of Global Marketing for Disney Consumer Products, and subsequently led the global marketing of its $12 billion licensing business.
Rafe’s next challenge was in The Coca-Cola Company as a Group Brand Manager. Here he chaired a Strategic Innovation Management committee, comprising executives from every department in the company, including research, engineering, and marketing.
The result? As a team they developed innovative packaging and sales equipment, and procured $55m additional profit. Shortly after, in 1999, Rafe became Global Marketing Director, and was responsible for collective global sales of $1.2 billion.
After moving to London, Rafe became a Director for Diageo plc., and headed up their entrepreneurial business unit responsible for attracting new revenue sources, while bolstering the core drinks business and brands.
Rafe now channels his passion for live music into his own business, Sofar Sounds. A cutting-edge music company and worldwide promoter of new bands, his creation has been described by the Guardian as ‘a quiet revolution’ and New York Magazine as ‘one of the top new brands in America’.
Born for the stage, Rafe shows how simple ideas when well-executed can capture the imagination of consumers across the world.
His speaking topics include
- Marketing and branding
- Entrepreneurship and business growth
- Strategy and innovation
- Social media
- Sofar Sounds: innovation in music