Will Greenwood

Will Greenwood, England's second-highest try scorer and 2003 Rugby World Cup winner, built an 11-year elite career combining relentless discipline with the ability to think correctly under pressure, earning three British and Irish Lions tours. Now a Sky Sports presenter for over two decades, Telegraph columnist for 17 years, and frontman of the documentary series *Heart of the Game* exploring community rugby's transformative power, he translates lessons from elite sport into practical strategies for leadership, teamwork, and building high-performance cultures that thrive under pressure.

High-performing teams often falter not from lack of talent, but from an inability to maintain standards under pressure, adapt when momentum shifts, or build cultures that sustain success beyond individual brilliance. Will Greenwood understands these challenges intimately. As England's second-highest try scorer and a pivotal figure in the 2003 Rugby World Cup victory, he has lived the realities of elite performance in both sport and business. Today, he translates those hard-won lessons into practical guidance for organisations navigating leadership, resilience, and cultural transformation.

Will's credentials extend far beyond his place amongst rugby's legends. A Durham economics graduate who began his career trading on the City floor with HSBC, he brought analytical rigour and commercial instinct to an 11-year professional rugby career that included three British and Irish Lions tours. His journey was defined not by seamless progression but by setbacks, injuries, and moments of self-doubt overcome through relentless focus and discipline. Since retiring from the pitch, he has remained a prominent voice in the sport as a Sky Sports match-day presenter for over two decades and a Telegraph columnist for 17 years. His work extends into business as Chief Customer Officer at Afiniti since 2020, where he applies strategic thinking to enhance customer experiences through AI for major global enterprises. More recently, Will has championed community rugby, fronting a documentary series for England Rugby that explores the challenges clubs face and the vital role they play beyond the pitch. His book "World Class" distils insights from over 100 top performers across business and sport, revealing the disciplines that separate good from great.

Will equip audiences with frameworks they can implement immediately, from thinking correctly under pressure to building trust and unity within teams facing uncertainty. His presentations blend wit and intelligence with genuine insight into leadership vision, removing obstructions, and fostering environments where excellence becomes habitual. Whether addressing corporate leaders or front-line teams, he delivers tangible strategies rooted in real experience, helping organisations move from aspiration to execution. Audiences leave not just inspired but equipped with practical tools to elevate performance, strengthen culture, and achieve sustainable success.