An Interview With Bruno Giussani
Can you remember your first speaking engagement?
In the first half of the 1990s, in a big room full of newspaper editors and publishers, was invited to talk about the possible/likely impact of the Internet on their industry. It was a hostile audience, but most of the things I said about the developments to come turned out to be very accurate.
What are the most asked for topics?
In the last year, I've often spoken about the "social life of ideas": how ideas spread, mostly through the "case study" TED.
On average, how many times a year do you speak at corporate events?
I try to limit the number of my speaking engagement to under 20 every year, all categories considered.
Do you use powerpoint?
Yes (or Keynote), in a limited fashion.
Are you as happy speaking to 50 as to 1,000 people?
Yes. Two very different kinds of talks, of course.
How do you like to be introduced?
In a neutral, straightforward way. Like many speakers, I am not a fan of long, excessive introductions, nor of introductions that "direct" the content of the speech
Do you always like to do a briefing call before the event?
Is your speech interactive with audience participation?
Often the speech is actually shorter than the Q&A session, I'm always very open to Q&A
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