Bruno Giussani

Bruno Giussani is an award-winning writer, podcaster and creative mind focusing on the business and social impacts of technology. He’s the author of "Our Minds Under Siege. How to Avoid Being Manipulated in the Age of AI". As the former European Director of TED (for nearly 20 years), he brings his expertise on the intersection of social, political, economic and technological developments to a knowledge-hungry public.

Bruno Giussani spent twenty years at TED, where he worked with nearly 1,000 speakers, hosted events across continents, and served on the senior leadership team that shaped one of the world's most influential platforms for ideas. During that time, he helped refine how thought leaders communicate complex concepts, co-founded TED Countdown to mobilise global climate action, and developed a deep understanding of how ideas move from stage to society. Before TED, he led online strategy at the World Economic Forum, completed a fellowship at Stanford University, contributed a technology column to the New York Times for nearly four years, and co-founded two Swiss software firms. His journalism has appeared in the Wall Street Journal Europe, Libération, Süddeutsche Zeitung, and major publications across Europe and the United States, establishing him as a trusted voice on technology, innovation, and their human consequences.

Today, Bruno examines what he calls the algorithmisation of life: the shift from technology as product to technology as architecture. His work explores how social networks, artificial intelligence, neurotechnologies, and permanent connectivity are reshaping cognition, autonomy, and society itself. Through his book and podcast "The Cognitive Threat", available in Italian and French, he dissects the cognitive, social, economic, and political implications of these technologies of influence, including the power structures that sustain them and Europe's technological dependence on American platforms. As founder of Giussani Group LLC, operating from Switzerland, he advises public organisations and private companies navigating this transformation. His perspective is informed not only by years of strategic work at the intersection of technology and communication but also by a commitment to cultural nuance, delivering keynotes in English, Italian, and French to audiences worldwide.

Bruno helps leaders and organisations understand how to use powerful technologies without being used by them. His presentations equip audiences with the clarity to recognise when tools designed to optimise productivity are instead eroding decision-making autonomy and distorting reality. He challenges teams to question the narratives that accompany emerging technologies and to build practices that protect cognitive integrity, individual agency, and collective understanding. Whether addressing corporate leadership, policymakers, or innovators, Bruno offers practical frameworks for maintaining human judgement in an increasingly automated world. His work inspires organisations to adopt technology strategically, preserve the conditions for clear thinking, and create environments where creativity, innovation, and commitment can thrive without compromise.