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Interview An Interview With Mark Frith

An Interview With Mark Frith

One of the UK's most successful magazine editors of the modern era, the editor-in-chief of Now and Look Mark Frith has Smash Hits, Heat and Time Out under his belt.

Mark Frith

Who would you most like to share a platform with?

Anyone with something to say - I love finding out what makes people tick and pride myself on asking the questions the audience what asked.

Which event has been your favourite and why?

I hosted a whole day for the company A4e last year at The Belfry. During the day I interviewed the CEO, conducted a Q&A session with questions from the audience, interviewed a renowned explorer on the stage AND then hosted a quiz in the evening. The organisers were over the moon and I went home very happy. It was a crash course in every aspect of presenting and it made me want to do lots more.

If you could speak at any event, past or future, what would it be?

I want to interview every Sheffield United player, one by one, on the pitch at Wembley minutes after they win the FA Cup (this WILL happen!)

What are your most frequently requested speaking topics?

Could be anything - mostly hosting but lots to do with turning businesses around (I turned Heat magazine from a flop to 600,000 copies a week publishing sensation) and the celebrity business.

What do you do to ensure your presentation has a lasting impact?

In interviews, if you ask the questions the audience want to be asked, they will thank you for illuminating the subject and immediately feel connected to what you're communicating. In presentations, you should tell the audience something they don't already know that they will then be able to use in the future, even if it is about a different world to theirs. In everything I do I hope people will look back on the session I hosted and know that something they do now has been influenced by something they saw or heard in one of my sessions.

What can a typical corporate audience learn from your experiences?

In early 2000, Heat magazine was the most famous flop in the magazine industry. To make it a multi-award winning magazine brand took an open-minded attitude to change, innovation, a new way of working that no other media organization had tried before, an incredible team spirit and much more. The story of how we did this is something many different businesses can learn from.

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