Duena Blomstrom

Duena Blomstrom’s background in Psychology and Business has put her on a crusade to educate the financial sector on the concept of “Emotional Banking”. Duena has worked with multiple Tier 1 Banks to implement digital strategy and transformation changes to become truly Human Design led organisations. Duena is a regular international keynote speaker across the finance events space.

Top technology influencer Duena Blomstrom is simply the best of the best. With over 250,000 social media followers and 100,000 subscribers, she’s a force to be reckoned with.

Co-founder of TechLadCulture and PeopleNotTech, Duena is passionate about Emotional Banking and has worked with multiple Tier 1 Banks to help implement digital strategy and transformation changes to become truly Human Design led organisations.

She regularly encourages the world’s leading bank organisations to place the customer’s feelings first, requiring deep cultural change programs.The Emotional Banking method is a revolutionary concept at the intersection of HR and CX that focuses on Passion, Knowledge and Courage to enable innovation.

Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is an entrepreneur and Angel Investor, a mentor for Startupbootcamp and Techstars, the founder of FinWinners – a Finovate coaching company, a blogger with cutting edge opinion style, the inventor of the Emotional Banking and EX concepts and runs the Emotional Banking and PeopleNotTech boutique consultancies. She also co-hosts the People AND Tech Podcast with Dave Ballantyne, the Vice President of Engineering for Evora Global.

Duena is a regular international keynote speaker across the finance events space challenging audiences to think and act differently.