Louise Alexandra Troen

Louise Troen is a senior marketing leader known for scaling purpose-driven brands through strategic storytelling, community building and cultural connection. As Chief Marketing Officer at Clue, one of the world's leading femtech companies, she has built on a career spanning Bumble, Headspace, Formula E, Google and Converse, where she consistently delivered global growth and cultural impact. At Bumble, Louise led international expansion across the UK, Germany, Spain, the Netherlands and Australia, growing the platform to over 43 million users, whilst at Headspace she forged high-profile partnerships with Nike and Raheem Sterling and spearheaded market entry in India. Now a sought-after keynote speaker, Louise equips audiences with actionable strategies to build culturally relevant brands that drive measurable commercial results, inspire meaningful engagement and create lasting impact in fast-changing markets.

When Bumble set out to expand internationally, Louise Troen led the charge, shaping the brand's voice and positioning as it scaled to over 43 million users across the UK, Germany, Spain, the Netherlands and Australia. That ability to build global visibility at pivotal moments of growth has defined her career across some of the world's most influential consumer brands, from Headspace and Formula E to Google and Converse. Now Chief Marketing Officer at Clue, one of the world's leading femtech companies, she continues to champion the power of storytelling, community and authentic brand building in shaping both business success and cultural change. Her expertise in balancing cultural relevance with measurable commercial growth has made her a sought-after keynote speaker, sharing practical insight with audiences worldwide.

Louise's career reflects a rare combination of strategic vision and hands-on execution. At Headspace, she created culturally resonant campaigns and forged high-profile partnerships with Nike and Raheem Sterling, whilst overseeing a successful entry into the Indian market. As Global Marketing Director at Formula E, she drove brand visibility for an organisation focused on sustainable progress and innovation. Louise began her career in communications, working with culturally iconic brands such as Converse and Uniqlo, before moving to Los Angeles where she expanded her expertise across talent management, PR and content creation, working with high-profile figures including Paris Hilton. This breadth of experience gives her a unique and practical perspective on how to drive fame, connection and commercial success across every stage of the marketing funnel. Her track record demonstrates a consistent ability to build brands that resonate deeply with audiences whilst delivering tangible business results.

Louise speaks passionately about the need for storytelling, community and authentic content to sit at the core of any successful marketing strategy. She advocates for purpose-first businesses that deliver both social impact and commercial results, demonstrating how brands can be a force for cultural change. Her leadership style is built on collaboration, energy and a constant focus on innovation, helping her to build and empower teams internationally. Known for her growth mindset and proactive approach, Louise delivers a practical yet inspiring voice to conversations around brand building, cultural relevance and the evolving role of marketing. Audiences leave her sessions with actionable insights into building brands that connect deeply with communities, drive meaningful engagement and create lasting impact in a fast-changing world.