Shaa Wasmund

Shaa Wasmund MBE is a bestselling author and serial entrepreneur who specialises in empowering individuals and organisations to turn ambition into tangible action. From becoming the youngest licensed female boxing manager at 21 to launching her first PR agency with Sir James Dyson as her debut client, she has built and exited multiple businesses including Smarta, the UK's leading support platform for entrepreneurs. Awarded an MBE in 2015 for services to business and entrepreneurship, and named one of The Sunday Times' Top 20 Most Influential Entrepreneurs, Shaa combines real-world commercial success with an authentic passion for helping others succeed. Her sessions equip audiences with practical frameworks to prioritise effectively, overcome inertia, and unlock their full potential regardless of background or circumstance.

At 21, Shaa Wasmund won a magazine competition to interview Chris Eubank that transformed her trajectory entirely. What began as a student assignment ended with the World Champion offering her a role promoting his next fight, and within a year she had organised the biggest boxing match ever held in Britain, watched by 48,000 spectators live and 18 million more at home. By 23, she had launched her own PR agency, with Sir James Dyson as her first client, playing a pivotal role in establishing Dyson as one of the UK's most recognised brands and earning her Cosmopolitan Business Woman of the Year. That early commercial instinct, combined with an ability to spot opportunity and act decisively, has defined a career spanning venture building, digital innovation, and bestselling authorship.

Shaa's entrepreneurial portfolio includes founding Smarta in 2009, the UK's leading support platform for business owners and entrepreneurs, and co-establishing Bright Station Ventures in 2007, an investment vehicle with $100 million of capital dedicated to seeding technology-driven startups. She has launched and exited multiple online businesses, including the lifestyle website My Kinda Place, which was sold to BSkyB, and served as a founding director of Deckchair.com alongside Sir Bob Geldof during the internet revolution. Her advisory work has spanned government strategy to high-growth platforms such as Bebo. Recognised by The Sunday Times as one of the Top 20 Most Influential Entrepreneurs in the UK and by the Institute of Directors as one of the Most Influential Women in the UK, she was appointed MBE in 2015 for services to business and entrepreneurship. A graduate of the London School of Economics, Shaa has also authored four bestselling books, including Stop Talking, Start Doing, which held the number one spot in the WHSmith chart for a record-breaking 14 months, selling hundreds of thousands of copies worldwide.

Shaa's work centres on helping individuals and organisations move from intention to execution with clarity and confidence. Drawing on her own experience growing up with a single mother on a council estate, she understands the barriers many face and designs her sessions to be practical, accessible, and immediately applicable regardless of background or circumstance. Audiences leave with frameworks to prioritise effectively, overcome inertia, and identify the actions that genuinely drive progress. Whether addressing leadership teams navigating change, entrepreneurs building new ventures, or professionals seeking greater impact, Shaa delivers straight-talking insight rooted in real commercial experience. Her ability to combine authentic storytelling with actionable strategy ensures audiences feel both inspired and equipped to unlock their potential and achieve tangible results.