If anyone knows about the power of branding and customer experience, it’s Alex Hunter – the former Head of Online Marketing for the Virgin Group and the creator of Attaché, an award-winning online travel. Appearing at events all over the world as a sought-after keynote speaker, he shares his insights into developing brands and customer loyalty by blending start-up creativity with emerging technologies.
A branding expert and angel investor, Alex Hunter is sought-after internationally on the speaking circuit for his expertise in customer experience - and its future.
A proponent of start-up creativity blended with emerging technologies, he is the creator and host of Attache, an award-winning online travel show aimed at showing frequent travellers all they need to know before visiting a city on company business.
Previously, Alex served as the global Head of Online for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.
Before joining the Virgin Group, Alex was part of the founding team of award-winning US airline Virgin America. Receiving several accolades including ad:tech and Webby Award honors, his work at Virgin America was covered by Time magazine, CNN, and CNBC, and he created a digital marketing campaign to build public support for the brand's certification process.
After Virgin, Alex served as the Chief Executive of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. He steered the company from pre-alpha to a Series A financing, a successful international M&A deal, and multi-national growth in under a year.
Alex has helped young companies prepare for pitches to some of the most influential figures in the tech community. Featured in the best-selling book ‘The Whuffie Factor’ by Tara Hunt, his work with the Prince of Wales' Rainforest Trust engaged the organisation with the use of social media to reflect the Trusts' message. He was also a mentor at the annual SeedCamp venture capital and angel funding event in London and South Africa.
A highly regarded keynote speaker, Alex has appeared all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, Dublin, and Miami) and Thinking Digital. Other clients include Twitter, Volkswagen, L’Oréal, IKEA, Cisco, Deloitte, Procter & Gamble, O2, CapitalOne and the BBC.
His speaking topics include:
- Branding and identity
- Creating online engagement and loyalty
- Venture capital and angel funding
- The future of travel