Bozoma Saint John

Bozoma Saint John is a trailblazing marketing executive and entrepreneur renowned for her magnetic stage presence and ability to transform brands into cultural movements. She has held senior leadership roles at some of the world's most influential companies, including Chief Marketing Officer at Netflix, Chief Brand Officer at Uber, and Head of Global Consumer Marketing for Apple Music, where her captivating 2016 keynote presentation earned widespread acclaim. Her work has been recognised by Billboard, Fast Company, and AdWeek, and she now channels her expertise into Eve by Boz whilst inspiring audiences to lead with authenticity, build powerful brands, and navigate high-stakes leadership with confidence and cultural intelligence.

When Bozoma Saint John walked onto the stage at Apple's 2016 Worldwide Developers Conference, journalists described her presentation of the redesigned Apple Music as a breakthrough moment that captivated both local and online audiences with a passion and persona rarely seen at a tech keynote. Business Insider noted how her appearance helped emphasise Apple's complete rebuild of its Apple Music software, whilst BuzzFeed declared her the "coolest" person to ever take an Apple stage. That magnetic presence, combined with her strategic marketing acumen, has since defined a career that spans some of the world's most influential brands and now extends into entrepreneurship with her venture Eve by Boz. From her early roles at advertising agencies Arnold Worldwide and Spike Lee's Spike DDB to her position as Vice President of Marketing at Ashley Stewart, Saint John built a foundation in culturally intelligent brand building that would become her signature.

Saint John's expertise in music and entertainment marketing led PepsiCo to appoint her as head of Music and Entertainment Marketing, where she pioneered the company's music festival-based marketing strategy. In 2014, Beats headhunted her specifically for her experience in this space, and when Apple acquired the company shortly thereafter, she became head of global consumer marketing for iTunes and Apple Music. Her subsequent leadership roles have included Chief Brand Officer at Uber, where she worked to transform the company's reputation, and Chief Marketing Officer at Endeavor, overseeing brands including WME | IMG, Miss Universe, and Ultimate Fighting Champion. From August 2020 to March 2022, she served as Chief Marketing Officer at Netflix, cementing her status as one of the most effective marketers of her generation. Her work has earned recognition from Billboard Magazine's list of top women in music, Fast Company's 100 most creative people, and AdWeek's most exciting personalities in advertising.

Today, Saint John channels her expertise into Eve by Boz whilst sharing her insights on leadership, brand transformation, and authentic decision-making with audiences worldwide. She helps organisations understand how to build brands that resonate culturally whilst equipping leaders with the confidence to navigate high-stakes environments and make bold strategic choices. Her speaking engagements draw on real-world experience transforming global brands, offering practical frameworks for marketing innovation, cultural intelligence, and leading through change. Audiences leave with actionable strategies for building meaningful brand connections, the courage to challenge conventional thinking, and a renewed understanding of how authenticity and strategic vision combine to create lasting impact in competitive markets.