Jason Dawe

Jason Dawe is a motoring journalist, TV presenter and conference speaker who captivates audiences with his engaging storytelling and expert insights drawn from decades in the automotive industry. Known for his appearances on Top Gear, Watchdog and the Chris Evans Radio 2 Show, alongside a decade-long weekly column in The Sunday Times, he combines broadcast credibility with genuine consumer advocacy. As Managing Director of USP Digital, Jason now specialises in guiding organisations through the automotive sector's transition to electric vehicles and alternative fuels. His sessions on motivation, teamwork and industry transformation equip audiences with practical strategies whilst delivering genuinely entertaining, memorable experiences that spark lasting behavioural change.

After presenting on Top Gear and Watchdog for over two decades, Jason Dawe built a career that combines broadcast credibility with genuine consumer advocacy, establishing himself as one of Britain's most trusted voices in motoring. His decade-long weekly column in The Sunday Times, reaching nearly two million readers, made him second only to Jeremy Clarkson in published motoring content, whilst his television work attracted over 500,000 viewers per week. That platform, alongside regular appearances on Radio 2's Chris Evans Show, BBC Radio 5Live, and numerous other broadcast outlets, positioned him not merely as an entertainer but as a respected commentator who consistently champions the consumer's perspective.

Jason's professional foundation rests on extensive journalistic work spanning The Sunday Times, Times Online, Top Gear Magazine, Autotrader, and AA Magazine, complemented by two decades of commercial experience that inform his practical understanding of business challenges. As Managing Director of USP Digital, he now guides organisations through the automotive sector's complex transition to electric vehicles and alternative fuels, providing consultancy and broadcast-quality content production that addresses one of industry's most pressing transformations. His global delivery of change management programmes across Australia, New Zealand, the Far East, the Middle East, South Africa, and South America demonstrates his ability to translate technical expertise into actionable strategy for diverse audiences. Beyond his media work, Jason authors training courses on subjects including staff motivation, writes speeches for senior leaders, and facilitates events with the same energy and authenticity that made his on-screen presence so compelling.

Audiences benefit from Jason's rare combination of broadcast storytelling skill and substantive industry knowledge, delivered through sessions on motivation, teamwork, and navigating organisational change. His presentations transform complex industry shifts into accessible insights, using hilarious anecdotes and real-world examples that keep audiences engaged whilst delivering genuinely practical takeaways. Whether facilitating conferences, hosting events, or delivering keynote addresses, Jason creates memorable experiences that spark lasting behavioural change rather than fleeting inspiration. His approach ensures delegates leave not only entertained but equipped with strategies they can immediately apply within their own organisations. Outside his professional work, Jason actively supports The Downs Syndrome Association and Great Ormond Street Hospital through the Beaujolais Run charity car rally, having secured over £200,000 in donations through his industry connections, demonstrating the collaborative, purpose-driven approach he encourages in every audience he addresses.