Tien Tzuo

Tien Tzuo is a marketing keynote speaker, the CEO and founder of Zuora, former CSO of Salesforce, and chief evangelist of the subscription economy. In 2007, before consumers regularly subscribed to streaming services for music and movies, Tzuo evangelized the shift away from product models to subscription-based business models, coining the phrase “Subscription Economy.”

Tien Tzuo is a marketing keynote speaker, the CEO and founder of Zuora (NYSE: ZUO), former CSO of Salesforce, and chief evangelist of the subscription economy. In 2007, before consumers regularly subscribed to streaming services for music and movies, Tzuo evangelized the shift away from product models to subscription-based business models, coining the phrase “Subscription Economy.”

In an effort to empower this new economy, Tzuo spent his years at Zuora building an award-winning subscription management platform capable of powering any subscription business. The story of his vision can be found in his new book SUBSCRIBED: Why the Subscription Model Will Be ‘Your Company’s Future — and What to Do About It.

Before Zuora, Tzuo was one of the ‘original forces’ at Salesforce, joining as employee number 11 in 1999. He held a variety of executive roles, including chief marketing officer (CMO) and chief strategy officer (CSO). He personally oversaw the vision, direction, and design of the first 17 releases of salesforce.com’s award-winning product line, including the launch of salesforce.com and the AppExchange. In 2004, Tien was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine.

Tzuo holds a BS in electrical engineering from Cornell and an MBA from the Stanford Graduate School of Business.

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