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Neil Martin | 13 July 2022

"When you come to difficult parts in your analysis, whatever company you're in, you've got to embrace the risk points, not shy away from them, because only when you lean into it, and model it can you then begin to mitigate it."

Neil is a pioneer in the use of data analytics in Formula 1 motor racing and has spent the last 25 years developing world-class solutions as a member of the senior technical leadership team at McLaren, Red Bull Racing and Ferrari. Software designed and developed by Neil is used by over half the Formula 1 grid today. Neil is an expert in managing risk, optimising performance and decision-making from the application of data analytics

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