Tim Wade

Tim Wade is a recognised international speaker and entrepreneur who specialises in transforming customer experience through behavioural science and revolutionising workplace wellbeing through biometric innovation. As founder of CX Lab, a global consultancy, and CEO of BIOStress, he combines senior leadership experience across retail, financial services, telecoms and hospitality with evidence-based research into human behaviour and stress management. His work with biometric wearables delivers objective data on workplace stress, enabling organisations to measurably improve employee wellbeing and productivity whilst his customer experience expertise empowers businesses to create differentiated brands and marketing strategies that drive genuine growth.

Tim Wade founded CX Lab to challenge the widespread lack of rigour in marketing and customer experience strategy, building a global consultancy that applies behavioural science to transform how businesses understand and serve their customers. His entrepreneurial journey began in fast-paced retail before he progressed rapidly through senior leadership roles in financial services, telecoms and hospitality, experiences that revealed a persistent gap between marketing rhetoric and measurable results. Determined to replace guesswork with evidence, he established CX Lab to demonstrate that the study of human behaviour could create customer and employee experiences that generate genuine, provable growth for organisations across the world.

Tim's expertise rests on a foundation of applied neuroscience and behavioural research, revealing why customers rarely do what they say they will. His work demonstrates how the unconscious mind drives the majority of decision-making, fundamentally reshaping the customer experiences that businesses must create to differentiate their brands and influence purchasing behaviour. This evidence-based approach extends across omni-channel marketing strategy, brand development and customer journey design, equipping organisations to move beyond assumptions and build experiences that truly resonate. As CEO and Co-Founder of BIOStress, Tim has expanded his focus to workplace wellbeing, pioneering the use of biometric wearables to objectively measure and understand stress. This venture addresses the growing need for data-driven insights into employee productivity and mental health, offering organisations concrete evidence to inform interventions that improve workplace culture and performance.

Audiences working with Tim gain practical frameworks for creating customer experiences that set their businesses apart in competitive markets. He shares real data from BIOStress, demonstrating the tangible effects of workplace stress and equipping leaders to make informed decisions that enhance both employee wellbeing and organisational productivity. His sessions inspire teams to think bigger and bolder about their customer experience and brand strategy, moving from intuition to insight and from theory to measurable impact. Whether addressing marketing leaders, customer experience professionals or senior executives focused on workplace culture, Tim delivers actionable strategies grounded in science, enabling organisations to build brands people remember and workplaces where people thrive.