Guenther Steiner

Guenther Steiner is a motorsport leader and straight-talking expert on high-performance leadership, known for building and leading teams under intense pressure across Formula 1 and MotoGP. As former Team Principal of Haas F1 from 2016, he built the team from scratch, delivered the most successful debut by a new constructor this century, and secured its first pole position in 2022. In 2025, he led a consortium to acquire Red Bull KTM Tech3 in MotoGP, assuming the role of CEO and Executive Chairman from 2026. A breakout figure from Netflix's Drive to Survive and Sunday Times bestselling author, Guenther equips audiences with practical strategies for leading under scrutiny, building accountable cultures, and making decisions when performance is measured in public and margins are razor-thin.

Handpicked by Gene Haas in 2016, Guenther Steiner built the Haas Formula 1 Team from the ground up, delivering the most successful debut by a new constructor this century and securing the team's first pole position in 2022. His leadership was defined by accountability, straight talk and the ability to build culture under intense scrutiny. In 2025, he led a consortium to acquire Red Bull KTM Tech3, one of MotoGP's longest-standing teams, and from 2026 assumed the role of CEO and Executive Chairman, guiding the organisation's future direction. Now planning a return to Formula 1 in 2027, Guenther continues to operate at the sharp end of motorsport, where decisions are made at speed, margins are tiny and performance is measured in public every week.

Before founding Haas, Guenther held senior leadership roles across Formula 1 and international motorsport. He served as Managing Director of Jaguar Racing, worked with Red Bull Racing, and established Red Bull's NASCAR programme in the United States. His career began in rallying, where he achieved championship success with Mazda and worked alongside World Champions including Colin McRae and Carlos Sainz. A breakout figure from Netflix's Drive to Survive and author of the Sunday Times bestsellers Survive to Drive and Unfiltered, he has become a sought-after global speaker, delivering keynotes at major industry events including the European Motor Show. His expertise spans leadership under pressure, founding and scaling teams, culture, accountability and decision-making in environments where there is nowhere to hide.

Guenther helps organisations understand what it takes to lead and perform in high-stakes conditions, drawing directly from his experience building teams from scratch and sustaining performance over time. Audiences leave with practical insight into how to make decisions when everything is on the line, how to create accountability without blame, and how to lead with clarity when the pressure is relentless. His approach is grounded in real-world application, offering leaders tangible strategies for building cultures that perform consistently, even when the spotlight is unforgiving and the margins for error are razor-thin.