Simon Moore

Simon Moore is a Chartered Psychologist who specialises in revealing how non-conscious factors shape employee and customer behaviour, trust, and decision-making. With over 30 years of commercial consultancy experience, he has delivered keynotes and workshops to global corporations including Pfizer, Facebook, Microsoft and Virgin Atlantic, and is the best-selling author of Complete Psychology. Simon equips organisations with practical psychological insights that transform their approach to marketing, engagement and customer experience, helping leaders understand the emotional drivers behind audience relationships and create strategies that genuinely connect with people's deep-seated needs.

When Rory Sutherland presented Simon Moore with the first ever Golden Nudge award, it was recognition of something thousands of employees and customers had already experienced: the power of understanding what drives human behaviour beneath the surface. A Chartered Psychologist with more than three decades of commercial consultancy behind him, Simon has spent his career decoding the non-conscious factors that determine whether organisations earn trust, build lasting relationships, or see their communications fall flat. His work spans finance, pharmaceuticals, travel, fintech and beyond, always rooted in the question of how people really make decisions, not how they think they do.

Simon's credibility comes from applying psychological science in high-stakes commercial environments. He has delivered keynotes and workshops to global corporations including Pfizer, Facebook, eBay, Sony, Microsoft, Aviva and Virgin Atlantic, translating complex neuropsychology into strategies that reshape marketing, onboarding, employee engagement and customer experience. As the best-selling author of Complete Psychology, he has distilled decades of research and practice into accessible frameworks that leaders can use immediately. His expertise covers decisional biases in financial planning, the emotional brain's influence on recruitment and retention, and how psychological anticipation transforms travel marketing. He is also a regular media spokesperson, called upon to explain the hidden forces shaping organisational and consumer behaviour across sectors.

Simon equips audiences with practical tools to rethink how they connect with employees and customers. His sessions reveal why emotional neuropsychology consistently overrides fact and logic, how non-conscious influences affect marketing four times as much as price, and what organisations must do to earn trust rather than demand it. Through everyday humour and real-world examples, he makes sophisticated psychological insight immediately applicable, helping leaders identify the deep-seated needs driving their audiences and design experiences that genuinely resonate. Whether addressing global conferences or leading interactive workshops, Simon leaves organisations with a clearer understanding of human motivation and actionable strategies that improve engagement, loyalty and commercial outcomes. His approach challenges assumptions, inspires fresh thinking, and ensures that psychology becomes a competitive advantage rather than an overlooked variable.