Jonas Kjellberg

Jonas Kjellberg is a digital transformation pioneer and circular economy innovator, best known as co-creator of Skype, where he served as Managing Director and drove 90% of the company's revenue. As founder and Chairman of NORNORM, Europe's fastest-growing circular business backed by IKEA and Verdane, he has expanded the furniture-as-a-service model across 16 countries, securing €110 million in funding. A sought-after lecturer at Stanford University and Stockholm School of Economics, Jonas equips leaders and entrepreneurs with practical frameworks for building scalable, sustainable businesses that embed innovation and customer delight into every product and sales strategy.

When Jonas Kjellberg co-created Skype and drove 90% of its revenue as Managing Director, he laid the foundation for a career defined by building businesses that scale globally and challenge convention. Today, he leads NORNORM, Europe's fastest-growing circular economy company, where he serves as founder and Chairman of the Board. Backed by Inter IKEA and Verdane, NORNORM has expanded its furniture-as-a-service model across 16 countries and secured €110 million in funding, transforming how organisations access and use office furniture. Jonas has also held senior leadership roles at Investment AB Kinnevik, where he oversaw investments in e-commerce giants including Zalando and Rocket Internet, and served as Head of BCG Digital Ventures Nordic. Earlier ventures include founding Player.io, later acquired by Yahoo, and chairing iCloud, which was sold to Apple. With an MBA from Uppsala University and an engineering degree from the Royal Institute of Technology in Stockholm, Jonas combines technical rigour with commercial vision.

As a lecturer at Stanford University and the Stockholm School of Economics, Jonas teaches entrepreneurship, sales culture, and how to embed customer delight into products and business models. His approach centres on a critical insight: the most successful products turn customers into advocates by building sales mechanisms directly into the user experience. He is the author of *Gear Up: Test Your Business Potential and Plan Your Path to Success* and co-author of *Gear Up: Bring Business Opportunities to Life* and *Business Creation*, practical guides that help entrepreneurs test ideas and accelerate growth. Through Gear Up Ventures, Jonas continues to mentor founders and corporate innovators, sharing frameworks that balance innovation intent with scalable execution. His work with BCG Ventures and as an active investor further deepens his understanding of what separates ideas that stall from businesses that thrive.

Jonas equips audiences with actionable strategies for navigating digital transformation, building circular business models, and creating cultures where innovation becomes repeatable. His keynotes challenge leaders to rethink how value is created, delivered, and sustained in a world where customers expect both performance and responsibility. Whether addressing entrepreneurs testing new ventures or executives steering established organisations through change, Jonas delivers clarity on how to delight users, scale with purpose, and turn bold ideas into profitable realities. Audiences leave with practical tools, renewed confidence, and a clearer path to growth that aligns commercial success with lasting impact.