Louise Alexandra Troen

Louise Troen is a senior marketing leader known for scaling global brands including Bumble, Headspace and Formula E, with a track record spanning Google, Converse and Uniqlo. At Bumble, she spearheaded international expansion, growing the community to over 43 million users across multiple markets. At Headspace, she forged high-profile partnerships with Nike and Raheem Sterling whilst leading successful market entry in India. Now Chief Marketing Officer at Clue, a leading femtech brand, Louise brings her expertise in storytelling, community building and strategic growth to audiences seeking practical insight into modern brand building, purpose-driven marketing and creating cultural impact that delivers measurable business results.

Brands today must navigate a complex challenge: building cultural relevance whilst driving measurable commercial growth. Louise Troen is a highly experienced marketing leader who has mastered this balance across some of the world's most influential consumer brands, including Bumble, Headspace, Formula E, Google and Converse. With a strong background in communications, brand strategy and partnerships, she has consistently built global visibility and cultural connection for purpose-led businesses at pivotal moments of growth. Currently Chief Marketing Officer at Clue, one of the world's leading femtech companies, Louise continues to champion the power of storytelling, community and authentic brand building in shaping both business success and cultural change.

Louise's career reflects a rare combination of strategic vision and hands-on execution. At Bumble, she was instrumental in leading the brand's international expansion, shaping its voice and positioning as it grew into a global platform with over 43 million users across markets including the UK, Germany, Spain, the Netherlands and Australia. At Headspace, she created culturally resonant campaigns and forged high-profile partnerships with Nike and Raheem Sterling, whilst overseeing a successful entry into the Indian market. As Global Marketing Director at Formula E, she drove brand visibility for an organisation focused on sustainable progress and innovation. Louise began her career in communications, working with culturally iconic brands such as Converse and Uniqlo, before moving to Los Angeles where she expanded her expertise across talent management, PR and content creation, working with high-profile figures including Paris Hilton. This breadth of experience gives her a unique and practical perspective on how to drive fame, connection and commercial success across every stage of the marketing funnel.

Louise speaks passionately about the need for storytelling, community and authentic content to sit at the core of any successful marketing strategy. She advocates for purpose-first businesses that deliver both social impact and commercial results, demonstrating how brands can be a force for cultural change. Her leadership style is built on collaboration, energy and a constant focus on innovation, helping her to build and empower teams internationally. Known for her growth mindset and proactive approach, Louise brings a practical yet inspiring voice to conversations around brand building, cultural relevance and the evolving role of marketing. Audiences leave her sessions with actionable insights into building brands that connect deeply with communities, drive meaningful engagement and create lasting impact in a fast-changing world.