Martin Roll

Martin Roll is a distinguished global business strategist and CEO mentor specialising in leadership, brand strategy and family business transformation. As founder of Martin Roll Company, he advises Fortune 500 companies and prominent business families, drawing on over 25 years of C-suite experience and his role as Distinguished Fellow at INSEAD Business School. Author of the bestseller "Asian Brand Strategy" and forthcoming books on family office and family business strategy, Martin teaches at leading business schools worldwide and serves as Senior Advisor to McKinsey & Company. His keynote sessions equip leaders with practical frameworks to implement bold strategies, build high-performing organisations and create enduring multi-generational impact.

Over 25 years of advising CEOs and business families across six continents has positioned Martin Roll at the forefront of global business transformation. As founder of Martin Roll Company, he has worked directly with Fortune 500 companies and prominent multigenerational enterprises to implement bold strategies that create lasting competitive advantage. His hands-on experience spans multiple industries and cultures, from Asian markets to Western corporations, where he has consistently helped leaders navigate complexity and drive measurable results. With two forthcoming books on family office strategy and family business strategy, Martin continues to shape the conversation around sustainable wealth creation and multi-generational impact.

Martin's credibility stems from deep academic rigour combined with practical application. Appointed Distinguished Fellow at INSEAD Business School, he teaches MBA, EMBA and Executive Education programmes at Nanyang Business School in Singapore and regularly lectures at leading institutions worldwide. His role as Senior Advisor to McKinsey & Company reflects the trust placed in his strategic counsel at the highest levels of business. As author of the global bestseller "Asian Brand Strategy" and business columnist with INSEAD Knowledge, Martin translates complex business challenges into actionable frameworks that leaders can implement immediately. His expertise in leadership, brand strategy, digital transformation and emerging markets has made him a sought-after voice at over 100 influential business conferences globally, where he serves as keynote speaker, moderator and executive workshop facilitator.

Audiences leave Martin's sessions with practical tools they can apply the following day. He equips leaders to make better strategic decisions, build high-performing organisations and create brands that endure across generations. Whether addressing C-suite executives on the evolving role of leadership in the 21st century, guiding family businesses through transformation, or helping organisations unlock growth in emerging markets, Martin delivers clarity and confidence. His approach combines rigorous analysis with human insight, ensuring that strategies work not just on paper but in the real world of competing priorities and cultural complexity. For organisations seeking to accelerate performance, navigate change and build enduring value, Martin provides the strategic perspective and practical guidance that turns ambition into achievement.