Peter Rosengard

Peter Rosengard is a legendary sales professional, cultural entrepreneur and founder whose career spans over 55 years at the pinnacle of British business and entertainment. Best known for setting a Guinness World Record by selling the world's largest life insurance policy, a $100 million deal secured from a cold call, he co-founded The Comedy Store in 1979, launching the careers of Alexei Sayle, Rik Mayall, French and Saunders, and Ben Elton. Today, he channels his entrepreneurial drive into Prosper, a digital wealth management platform modernising an industry long overdue for innovation. Audiences gain practical insights into sales mastery, entrepreneurial thinking, and the art of building connections that transform industries and careers.

Peter Rosengard picked up the phone, made a cold call, and secured a $100 million life insurance policy that earned him a Guinness World Record. That single deal encapsulates a career spanning over 55 years, during which he has consistently redefined what's possible in sales, built businesses from scratch, and challenged every convention in his path. From selling the world's largest insurance policy to co-founding The Comedy Store in 1979, Peter has operated at the intersection of commerce, culture and creativity, proving that entrepreneurial vision can transform industries as diverse as financial services and entertainment.

His achievements in life insurance alone would constitute a remarkable career, but Peter's influence extends far beyond the financial sector. The Comedy Store, which he established in Soho, became the UK's first stand-up comedy club and launched the careers of Alexei Sayle, Rik Mayail, French and Saunders, and Ben Elton, fundamentally reshaping British comedy. In the 1980s, he discovered and managed Curiosity Killed the Cat, taking the pop group to international success. His bestselling memoir, Talking to Strangers: The Adventures of a Life Insurance Salesman, captures his unique blend of humour and insight, whilst his columns for The Independent and the Jewish Chronicle have showcased his distinctive voice. Today, Peter channels his entrepreneurial energy into Prosper, a digital wealth management platform addressing the excessive fees, outdated technology and poor user experience that have plagued the industry for decades. Where other fintech innovations have modernised payments and banking, wealth management has lagged behind, and Peter refuses to accept that status quo.

Peter also serves as founder and chair of Since 9/11, the acclaimed education charity helping UK schools teach the events, causes and consequences of 9/11 with greater awareness, empathy and resilience. Audiences who engage with Peter gain practical insight into sales mastery, the mindset required to challenge established industries, and the art of building meaningful connections that create lasting value. His presentations combine hard-won commercial wisdom with storytelling that entertains and inspires, demonstrating how creativity, persistence and genuine human connection remain the foundation of extraordinary achievement. Whether addressing sales teams, business leaders or aspiring entrepreneurs, Peter offers tangible strategies for turning frustration into innovation and bold ideas into transformative ventures.