Tony Anderson

Tony Anderson is a pioneering marketing strategist who helped transform budget aviation and build one of Europe's most disruptive brands. As easyJet's third employee and Sales and Marketing Director, he worked directly with founder Stelios Haji-Ioannou to launch the airline and scale it into a dominant force across European travel, later becoming easyGroup Marketing Director. Recognised as one of the UK's top marketing names by Marketing Magazine, he now advises start-ups and lectures at Imperial College London and Cambridge Judge Business School. His sessions equip leaders and teams with proven strategies for launching disruptive brands, competing against established players, and driving growth through bold, intelligent marketing.

Six months before easyJet's first flight took off, Tony Anderson became the fledgling airline's third employee and Sales and Marketing Director, stepping into the unknown alongside founder Stelios Haji-Ioannou to build what would become one of Europe's most disruptive travel brands. Drawing on experience gained at British Airways and Thomas Cook, he coordinated and oversaw the marketing strategy that propelled easyJet from ambitious start-up to dominant force in European aviation, fundamentally reshaping how millions of people fly. His work didn't stop there. As easyGroup expanded into car rental, cinemas, and internet cafés, Tony's role evolved into Marketing Director for the entire group, embedding him at the heart of multiple ventures and cementing his reputation as one of the most astute marketing minds in the UK.

Recognised by Marketing Magazine as one of the top marketing names in the country and a finalist for Marketeer of the Year, Tony has built a career defined by calculated risk and commercial impact. Beyond aviation, he has held directorships at online bank Egg and at TNS, part of the WPP Group, and served as a director of education services company Bell. His expertise spans both established corporations and early-stage ventures, and he continues to advise Cambridge start-ups and emerging businesses navigating competitive markets. As a guest lecturer at Imperial College London and Cambridge Judge Business School, he translates real-world marketing experience into practical frameworks for the next generation of business leaders. He is also the author of Gorilla Marketing, an inside account of the easyJet start-up that offers rare insight into the mechanics of launching and scaling a disruptive brand.

Tony equips audiences with the strategic thinking required to challenge incumbents, build brands with limited resources, and turn bold ideas into market-leading businesses. His sessions combine candid storytelling with actionable insight, drawing on both his successes and setbacks to illustrate what works when competing against entrenched players. Whether speaking to marketing teams, entrepreneurs, or senior leaders, he delivers clarity on how to cut through noise, connect with customers, and sustain momentum in fast-moving markets. Audiences leave with a sharper understanding of disruptive marketing, practical tools for driving growth, and the confidence to take intelligent risks that deliver lasting commercial results.