As a top executive at LEGO, Christian Majgaard was responsible for branding, marketing and business innovation. His innovative ideas bought robotics, technology, and Harry Potter to the LEGO brand! Christian now helps businesses to build their brands through innovative practices and sound branding, making Christian an excellent key note speaker for any audience.
Christian Majgaard is an inspiring international business keynote speaker. Named one of the ‘21 Leaders for the 21st Century, Christian’s expertise in branding, marketing, and business innovation is internationally lauded and he is known for his ability to help companies strategically develop. As a top executive at LEGO®, he was responsible for worldwide branding, marketing and business innovation.
His marketing successes include the LEGOLAND® parks, LEGO Mindstorms® robots, and the Harry Potter® license.
Now an international consultant on marketing strategy, and previously a senior management consultant with PA Consulting, Christian’s expertise lies in working with businesses to improve their strategy, marketing, innovation and branding.
His book which covers issues of developing your own brand was followed by numerous articles for the leading mainstream and specialist magazines.
Christian has created change for the leading international corporations including Nestlé, Motorola, Bang & Olufsen, Swiss Re, TNT, Disneyland, Deloitte, Heineken, and global institutions such as IMD, ESOMAR and EMPRESA.
Advocating the school of thought that business innovation can be simplified, supporting mature markets and new technologies, Christian is a pioneer of innovative marketing and branding.
Christian is an entertaining and provocative keynote speaker on a number of topics, and can help all manner of businesses revolutionise their market strategy.